Neura combines AI and physical world data to personalise app experiences

Neura combines AI and physical world data to personalise app experiences

AI-powered personalisation firm Neura has announced Neura Moments, a new solution aimed at creating a synthesis of a user’s real-life situation in a specific context, place and time to produce a situation-aware, actionable opportunity with predictable intent. Neura Moments are designed to combine with the recently-announced Neura True Personas to uncover new customer engagement opportunities for product […]

Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

 Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]

Yahoo updates email offering with rejuvenated mobile web experience

Yahoo updates email offering with rejuvenated mobile web experience

Oath’s Yahoo Mail platform is getting a mobile-focused facelift, with an updated mobile web experience and a new app optimised for entry-level Android Go phones. The improved mobile web version is designed to bring the user experience closer in line with the app, providing more native interactions on a smartphone. Users can interact with their inbox […]

Google launches its own Android podcast app to cash in on medium’s growth

Google launches its own Android podcast app to cash in on medium’s growth

Google is muscling in on the podcast market with the launch of its own Android podcast app, Google Podcasts. After a false start with a standalone service, “podcatcher” for Android, which was axed in 2012, users have had to access podcasts either through Google Play Music or third-party apps. Now, Google has boldly predicted that with the release of […]

Budweiser Launches Sound-Activated World Cup Snapchat Lens

Budweiser Launches Sound-Activated World Cup Snapchat Lens

Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]

Nando’s Singapore Creates #NOBEEFDAY for Trump-Kim Summit

Nando’s Singapore Creates #NOBEEFDAY for Trump-Kim Summit

Inspired by the monumental Trump-Kim Summit, Nando’s Singapore created #NOBEEFDAY, encouraging people to move past conflicts, end the beef and keep the “fire and fury” where it belongs – in our bellies. The initiative by TBWA\Singapore, which launched on social media and in-restaurant on June 10, also included a peace-loving engagement where customers are can […]

Cloudbanter mobile messaging, apps and phone technology now powered by AI capabilities

Cloudbanter mobile messaging, apps and phone technology now powered by AI capabilities

Global mobile technology provider Cloudbanter is offering mobile users a unique new way of utilising Artificial Intelligence (AI) within its messaging, apps and phone technology. Cloudbanter technology, which is available through a range of platforms including AI Messages, the AI SDK Toolkit and AI Phone apps, allows users to monetise their user data and receive […]

Facebook used less for news as youngsters turn to WhatsApp, according to Reuters Institute

Facebook used less for news as youngsters turn to WhatsApp, according to Reuters Institute

Facebook usage has fallen in the US from 2017, with the number of people using the platform for news falling by nine percentage points across the nation and decreasing by a massive 20 points for younger users. According to research from Reuters Institute, conducted by YouGov, despite the falling numbers, many do still discover news […]

Snapchat partners with LiveRamp to launch measurement solution

Snapchat partners with LiveRamp to launch measurement solution

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Snap Inc. have partnered to launch a new measurement solution called Offline Sales Impact (OSI). OSI will enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly manner, by matching Snapchat users with one of the UK’s largest […]

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