Heineken’s Chatbot by Publicis Media Content & Space66 Promotes the F1 Lifestyle

Heineken’s Chatbot by Publicis Media Content & Space66 Promotes the F1 Lifestyle

Heineken has launched the Heineken Chatbot on Facebook Messenger, which provides an engaging platform that invites consumers into the premium, innovative and exciting world of Formula 1. The Chatbot, developed by Publicis Media Content and Space66, is part of Heineken’s through-the-line Formula 1 ‘More Than A Race’ campaign, launched to open up the lifestyle of Formula […]

Viber links up with Sprinklr to give brands access to the app’s 900 million users

Viber links up with Sprinklr to give brands access to the app’s 900 million users

Social media marketing platform Sprinklr has integrated with Viber, a cross-platform instant messaging app, giving brands the chance to reach the app’s over 900m users. Through the integration, brands will now be able to reach, interact, and engage with customers on Viber and analyse their interactions directly via Sprinklr. Brands can post text, images, stickers, […]

Google Pay launches to replace Android Pay and Google Wallet

Google Pay launches to replace Android Pay and Google Wallet

Google recently admitted that Android Pay and Google Wallet probably didn’t need to exist as two different services. After a fictional, Highlander-style battle, it was Google Pay that emerged victorious, taking on a new name to define this united brand. And so, Android Pay now becomes Google Pay. The app still does everything you’d expect […]

Oreo Hopes to See ‘Pokemon Go’ Success in its Own Scavenger Hunt AR Game

Oreo Hopes to See ‘Pokemon Go’ Success in its Own Scavenger Hunt AR Game

 More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt. Oreo’s game […]

Pernod Ricard’s ARARAT’s New Emotion Recognition App Looks to Change the Way We Drink Brandy

Pernod Ricard’s ARARAT’s New Emotion Recognition App Looks to Change the Way We Drink Brandy

Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]

Snapchat Starts Sharing Stats About Stories With Creators

Snapchat Starts Sharing Stats About Stories With Creators

Snapchat is starting to tell creators how well their stories are doing: Snap Inc. announced the launch of a new analytics feature on February 14, that will tell Snapchatters with sizable audiences how their stories have been performing, as well as who is looking at them. Some of the data shared includes weekly, monthly and year-to-date […]

Dentsu Webchutney and Swiggy India Find the Perfect Match Based on Food Habits

Dentsu Webchutney and Swiggy India Find the Perfect Match Based on Food Habits

Matching in the modern-day is all about choosing a partner (by face) and hoping it ‘clicks’. This Valentine’s Day, among all the roses and right-swipes, Swiggy and their digital partner, Dentsu Webchutney, have come up with a novel approach to finding the perfect match. Ashish Lingamneni, AVP – Marketing, Swiggy said, “Food is one thing […]

Times Internet launches ‘BrainBaazi’, an interactive live mobile trivia show in India

Times Internet launches ‘BrainBaazi’, an interactive live mobile trivia show in India

Times Internet, India’s largest digital products company, has launched its interactive live gaming and entertainment show – ‘BrainBaazi‘. The show follows on the heels of Times Internet’s digital strategy and reimagines live video entertainment. Audience participation is facilitated through a downloadable app, currently made available on the Play Store for android devices. “At Times Internet, […]

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