Emojis in Push Notifications Increase Open Rates, says New Report

Emojis in Push Notifications Increase Open Rates, says New Report

Push notifications featuring emojis an 85 per cent greater open rate on average, compared to those sent without emojis, according to a report from mobile marketing platform Leanplum. The report, using data from Leanplum and App Annie, found that of over 2.6bn push notifications analysed emoji-powered notifications were better received. It also found that Android […]