Spending on apps jumps 22% in Q1, according to App Annie

Spending on apps jumps 22% in Q1, according to App Annie

Consumer spending on apps jumped 22% to $18.4 billion worldwide in Q1 2018 from a year earlier, driven by growth in music and audio, health and fitness and game categories, researcher App Annie said in a quarterly report. Downloads from Apple’s App Store and Google Play grew 10% to a record 27.5 billion during the […]

Global app downloads surge to 175 billion in 2017, India second largest market after China

Global app downloads surge to 175 billion in 2017, India second largest market after China

India downloaded more apps than the US in 2017, a new report by app analytics provider App Annie has revealed. Riding on increased smartphone penetration and dirt-cheap 4G data access, India accounted for nearly 58 billion of the world’s 175 billion app downloads in 2017. Only China, the world’s largest internet market, is ahead with […]

Emojis in Push Notifications Increase Open Rates, says New Report

Emojis in Push Notifications Increase Open Rates, says New Report

Push notifications featuring emojis an 85 per cent greater open rate on average, compared to those sent without emojis, according to a report from mobile marketing platform Leanplum. The report, using data from Leanplum and App Annie, found that of over 2.6bn push notifications analysed emoji-powered notifications were better received. It also found that Android […]