Digital ad spend to grow significantly in APAC in 2019, according to Dentsu Aegis Network

Digital ad spend to grow significantly in APAC in 2019, according to Dentsu Aegis Network

With the growing penetration of mobile phones across the world and the steady decline in the cost of accessing the Internet, companies are fast realising the importance of investing in digital advertising. London-based media and digital marketing communications company Dentsu Aegis Network’s latest advertising spend forecast, which analysed data from 59 markets, suggests that global growth […]

AdColony teams with Lifesight to bring mobile video & location intelligence to advertisers in APAC

AdColony teams with Lifesight to bring mobile video & location intelligence to advertisers in APAC

AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioural targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in significant advantages for advertisers within the […]

APAC mobile ad fraud poised to hit US$56bn by 2022

APAC mobile ad fraud poised to hit US$56bn by 2022

Total APAC mobile ad fraud is expected to cost advertisers US$56 billion by 2022, up from $19 billion this year, according to a new study by ad fraud specialist TrafficGuard. This was outlined in a new white paper titled “Addressing Ad Fraud through Multipoint Analysis & Machine Learning” which delved into the complexities of ad […]

Google launches smart campaigns in Google Ads to simplify ad buying for SMBs across Asia Pacific

Google launches smart campaigns in Google Ads to simplify ad buying for SMBs across Asia Pacific

Google has today rolled out its ‘Smart campaigns’, designed for small-to-medium businesses (SMB) looking to get started with online advertising, across the Asia Pacific. According to the tech giant, the ‘Smart campaigns’ will save SMB’s time when they set up a campaign and drives results like calls, actions on their website and visits to their […]

Desktop trumps mobile when consumers make big purchases on eCommerce platforms

Desktop trumps mobile when consumers make big purchases on eCommerce platforms

While mobile applications’ immense growth in traffic and purchase volume has eclipsed that of desktops in the eCommerce space in the Asia Pacific, the latter remains relevant in the region, especially for larger transactions. A large part of desktops’ relevancy can be traced to innovations like browser extensions because it adds convenience to users’ shopping journey. Consumers […]

IX Reach announces APAC network services upgrade

IX Reach announces APAC network services upgrade

IX Reach, the leading global provider of carrier services and connectivity solutions, has further improved its APAC connectivity by upgrading its Hong Kong network infrastructure enabling the carrier to provide its own in-region IP BGP Transit services. Whilst IX Reach has been providing SDN cloud connectivity, IX remote peering and high-speed point-to-point/multipoint ethernet services in AsiaPac since […]

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