YouAppi widens global footprint & further expands Asia operations with new Singapore office

YouAppi widens global footprint & further expands Asia operations with new Singapore office

YouAppi, a leading growth marketing platform for premium mobile brands, announced the opening of new offices in Singapore, expanding the company’s substantial footprint across APAC. In the last year, YouAppi has continued to build its reach throughout the region, supporting premium brands in China, Japan, Indonesia, Philippines, Korea, and now Singapore. It delivers successful campaigns for the top performing brands in Asia, […]

GroupM partners Nielsen as primary digital audience measurement provider

GroupM partners Nielsen as primary digital audience measurement provider

GroupM, the media investment group of WPP, has selected Nielsen as a primary digital audience measurement provider in the Asia Pacific region. GroupM will use Nielsen’s Digital Ad Ratings to measure the audiences exposed to the online and mobile advertising campaigns of clients in eight Asian markets including Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, […]

PubMatic, Publicis Media kick-off targeted private marketplace for the World Cup

PubMatic, Publicis Media kick-off targeted private marketplace for the World Cup

PubMatic, a publisher-focused sell-side platform (SSP), has announced the launch of an exclusive Targeted Private Marketplace (PMP) with Publicis Media. The self-service tool will create high-quality PMP deals at scale for marketers, based on unique sports audience segments across PubMatic’s premium Asia and global publishers. The exclusivity of this partnership will initially be available in […]

Go-Jek announces Southeast Asia expansion with $500m investment

Go-Jek announces Southeast Asia expansion with $500m investment

After months of rumours, Indonesian ride-sharing platform Go-Jek has announced plans to expand its operations into four new Asian markets as part of a US$500 million investment and growth strategy. The new markets are Singapore, Vietnam, Thailand and the Philippines, which the company says in a statement it will enter “within the next few months”. […]

Valentino partners with Alibaba for new online retail experience

Valentino partners with Alibaba for new online retail experience

Alibaba and Valentino have teamed up to launch a 3D online virtual store on the e-commerce giant’s luxury shopping experience, Tmall Luxury Pavilion. The online virtual store will mirror a physical Valentino pop-up store hosted in Beijing’s fashionable Sanlitun District. The experience aims to integrate the online and offline brand experience to create a unique […]

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