Unlockd launches with XL Axiata’s Axis

Unlockd launches with XL Axiata’s Axis

Following a partnership formed in May, Unlockd and XL Axiata are rolling out the former’s advertising service to users of the latter’s “youth mobile” service, Axis. An app called Swapps allows Android-phone users to see targeted ads, news content and offers while they’re unlocking their phones, in exchange for a mobile credit of IDR2,000 to […]

APAC Mobile Advertising Market Shrinks as Header Bidding Fuels Global Growth

APAC Mobile Advertising Market Shrinks as Header Bidding Fuels Global Growth

Mobile advertising has contracted in the Asia-Pacific region in the months following the global brand safety crisis, new research has found. According to the PubMatic Quarterly Mobile Index report, the amount of Android app impressions in APAC has shrunk in volume by 50 per cent year-on-year in Q2 2017. Meanwhile, globally monetised header bidding impressions rose 149 […]

The native app may be killing the mobile web in Asia-Pacific

The native app may be killing the mobile web in Asia-Pacific

In the battle between the mobile web and native apps for advertising, the mobile web appears to be losing out in Asia-Pacific. New research from mobile advertising data company Vpon found that 77% of mobile ads served during H1 2017 in the region were delivered via mobile apps, not the mobile web. In several countries in Southeast […]

Vpon Releases 2017 H1 APAC Mobile Advertising Statistics and Trends Report

Vpon Releases 2017 H1 APAC Mobile Advertising Statistics and Trends Report

Vpon Big Data Group, one of Asia’s leading big data ad technology company, released 2017 H1 APAC Mobile Advertising Statistics and Trends report, revealing the mobile behaviour analysis of domestic tourists in Japan. Through these mobile data, advertisers can target potential tourists for promotion. Moreover, the report also explores the mobile behaviour of Greater China […]

WeChat teams with Fireworks to celebrate Singles’ Day

WeChat teams with Fireworks to celebrate Singles’ Day

WeChat is ready to celebrate the next Singles’ Day on 11/11, thanks to a collaboration between Digital Retex, European Tencent Trusted partner, and Fireworks, one of the first creative agencies specialized in e-commerce in China. Among the different versions, the celebrations of the day dedicated to the lonely hearts probably started in the 90’s when […]

AdColony launches Aurora HD Mobile Video, partners with Disney in APAC

AdColony launches Aurora HD Mobile Video, partners with Disney in APAC

Independent mobile advertising platform, AdColony, announced the launch of Aurora HD Video, a suite of interactive mobile video creative products that fundamentally changes the way consumers can physically engage with video content. Aurora HD Video allows advertisers to immerse consumers into video content, delivering branding and engagement goals with TV-like reach. Powered by AdColony’s Instant-Play […]

Asia-Pacific is fastest-growing region for Mobile ad spending as China surges 90 percent over last year

Asia-Pacific is fastest-growing region for Mobile ad spending as China surges 90 percent over last year

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, released its Q1 2017 Global Trends in Mobile Advertising Report. Smaato analyzed data from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 […]

Mobile agency Ansible launches in Philippines

Mobile agency Ansible launches in Philippines

Ansible, a mobile marketing and technology agency under IPG Mediabrands, has been launched in Philippines, its fifth office in the APAC region. The agency has 23 offices in 15 countries globally. As a specialist agency, Ansible offers strategy, media planning and buying, marketing and analytics besides UX, creative, technology, development and enterprise solutions. Its MiBeacons […]

Vpon Releases the Latest APAC Mobile Programmatic Advertising Statistics and Trends Report

Vpon Releases the Latest APAC Mobile Programmatic Advertising Statistics and Trends Report

Vpon Big Data Group, Asia’s leading big data ad tech company, releases the “2016 APAC Mobile Programmatic Advertising Statistics and Trends Report,” unveiling the mobile insight and user behaviour of Greater China tourists and comprising tourist behavioural differences between away and in home country. A real case of American Express (AMEX) is included to demonstrate […]

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