multilocal Expands Operations & Appoints New GM & Sales Director in APAC

<strong>multilocal Expands Operations & Appoints New GM & Sales Director in APAC</strong>

multilocal, the supply-side expert, has appointed Justin Lim as the new general manager for its APAC operations, effective May 2023, with Ryan Nash also joining the team as sales director. Justin has been working in ad tech for over a decade, having started his career in London with DAZN, where he held various commercial and […]

Women take control of their financial future with 41% surge in finance app use, says new report

Women take control of their financial future with 41% surge in finance app use, says new report

Liftoff, the leader in mobile app marketing and retargeting, released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report […]

Facebook launches tools to boost election engagement in India

Facebook launches tools to boost election engagement in India

Social-networking site Facebook launched two new India-specific tools — “Candidate Connect” and “Share You Voted” — to boost civic engagement on its platform during the general elections that commence in April. While “Candidate Connect” will help people learn more about candidates, the “Share You Voted” will provide people with polling information and enable them to […]

WeChat: Harnessing the power of China’s ‘super app’

WeChat: Harnessing the power of China’s ‘super app’

China currently has a population of 1.37 billion people, who spent 91.8% of all time spent online on social media. This significant number is largely due to a social networking app in China, sometimes called ‘the app of everything’ – WeChat. Over the last few years, WeChat has completely transformed how people communicate, find information, […]

Consumers in APAC prefer to use smart assistants for entertainment, according to Digimind

Consumers in APAC prefer to use smart assistants for entertainment, according to Digimind

Smart assistants are being under-utilised by consumers in Asia Pacific as they prefer to use these devices for entertainment purposes as opposed to assisting with everyday tasks, according to a report. Consumers were excited about the conveniences and potential that the likes of Google Assistant and Amazon Alexa present, with these two devices making up 80% of […]

APAC mobile advertising market booming, according to Smaato

APAC mobile advertising market booming, according to Smaato

The Asia Pacific region is leading in mobile ad request with a growth of 44%. This is almost twice the average growth of the Americas and EMEA regions, both of which are pegged at 23%. This was the conclusion of the Global Trends in Mobile Advertising H2 2018 report by Smaato, which offers programmatic insights […]

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