Blis Introduces Smart Trends, a Consumer Behavioural Analytics Tool Powered by Movement Data

Blis Introduces Smart Trends, a Consumer Behavioural Analytics Tool Powered by Movement Data

Blis, one of the global pioneer in advanced location data technology, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the […]

Supermetrics helps Google disrupt the BI market

Supermetrics helps Google disrupt the BI market

Supermetrics released connectors for Google Data Studio, Google’s new and highly expected business intelligence tool. These connectors enable Data Studio users to seamlessly fetch data from more than 20 marketing platforms, such as Facebook Ads, LinkedIn Ads, Twitter Ads, Bing Ads, DoubleClick and Yahoo Gemini. Google has been investing heavily on Data Studio, with the […]

Marketers Can Measure Impact of Video & Display Advertising on Inbound Phone Calls

Marketers Can Measure Impact of Video & Display Advertising on Inbound Phone Calls

Marchex, a mobile advertising analytics company, announced the launch and general availability of Marchex Display and Video Analytics. For the first time, enterprise marketers can measure the impact of display and video advertising campaigns on inbound phone calls to a call center or store. In 2017, phone calls to businesses from smartphones are expected to […]

Shopgate Launches Facebook Analytics for Apps Integration Giving Retailers Deep Consumer Insights and Advanced Mobile Campaigns

Shopgate Launches Facebook Analytics for Apps Integration Giving Retailers Deep Consumer Insights and Advanced Mobile Campaigns

Shopgate is the First Mobile App Platform to Leverage the Facebook Analytics for Apps SDK to Help Merchants Understand the People Who Use Their Apps and Reach Them with Powerful Push Notification and Mobile Ad Campaigns. Shopgate, Inc., a leading mobile app platform, has introduced Facebook Tools to give merchants the ability to understand their […]

Real-Time Data Used to Calculate the Brand Power of Athletes

Real-Time Data Used to Calculate the Brand Power of Athletes

Brandtix is the first global sports index platform that provides analytics on a players’s brand value, based on up-to-date athletic performance and social media presence. The website and app were developed by a team of experienced sports marketers to help agents, sponsors, broadcasters, and clubs make informed endorsement decisions. Brandtix combines real-time, incremental analytics pulled […]

Instagram adds Business Profiles

Instagram adds Business Profiles

No one really knows how many people have actually had a chance to see one of their Instagram posts. They know the potential audience based on how many people follow their Instagram account, but they have no idea how many people are checking their feeds soon after that photo or video is posted or how many […]

Google Analytics can now track individual user behaviour on apps

Google Analytics can now track individual user behaviour on apps

Google has added a new user-centric analysis capability within its analytics software, letting web page owners analyse the actions that an anonymous individual has taken on their site or app. These insights can help improve the user experience when people interact with your business online. The main User Explorer page shows a list of client […]