Adobe partners with Flashtalking for identity-based ad management

Adobe partners with Flashtalking for identity-based ad management

Adobe Advertising Cloud has linked up with Flashtalking, a data-driven ad management and analytics technology company, to enable advertisers to analyse data ‘on their own terms’ at a granular level. The partnership will see media exposure data in Flashtalking’s ad server combined with pre- and post-bid event data in Adobe Advertising Cloud’s DSP at user-ID […]

Analytics: the £25 billion mistake

Analytics: the £25 billion mistake

In just two very short years the analytics market in the UK will have doubled to be worth a staggering £25 billion. It is already the second largest market in the world, and the biggest in Europe. UK boardrooms are awash with data and insight all designed to help them perform better than their competitors. […]

Mopinion releases new mobile SDK for collecting in-app feedback

Mopinion releases new mobile SDK for collecting in-app feedback

Mopinion, a market leader in online feedback analysis, has just launched a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range […]

Almost 40% of video ads were viewed to completion in the second half of 2017, according to Integral Ad Science

Almost 40% of video ads were viewed to completion in the second half of 2017, according to Integral Ad Science

37.9 per cent of all video ad inventory across all channels was viewed until completion in the second half of 2017, according to the latest report from measurement and analytics company Integral Ad Science (IAS). On mobile web video, viewability increased across all quartiles, improving from 31.6 per cent in H1 2017 to 41.4 per […]

Snapchat launches new location-based ad targeting & in-store analytics tools

Snapchat launches new location-based ad targeting & in-store analytics tools

Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools, two that include location-based targeting options and an in-store analytics tool that lets advertisers track traffic at their brick-and-mortar locations. Location Categories Of the two new location-based ad features, the first is a location category filter. Advertisers […]

Placed now offers open-source mobile location data for businesses

Placed now offers open-source mobile location data for businesses

Placed, a location-based ad tech firm that Snap Inc. bought in 2017, is making its analytics platform available to the public at no cost, according to an announcement. By making its Placed Insights service open source, the firm is letting more brands and agencies use mobile marketing tools that were previously only available to bigger […]

A quarter of customer service operations will use chatbots by 2020, according to Gartner

A quarter of customer service operations will use chatbots by 2020, according to Gartner

Twenty-five percent of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017, according to Gartner, Inc. Speaking at the Gartner Customer Experience Summit in Tokyo, Gene Alvarez, managing vice president at Gartner, said more than half of […]

Snapchat Starts Sharing Stats About Stories With Creators

Snapchat Starts Sharing Stats About Stories With Creators

Snapchat is starting to tell creators how well their stories are doing: Snap Inc. announced the launch of a new analytics feature on February 14, that will tell Snapchatters with sizable audiences how their stories have been performing, as well as who is looking at them. Some of the data shared includes weekly, monthly and year-to-date […]

Alibaba’s unknown browser app is dominating Google’s Chrome in emerging markets

Alibaba’s unknown browser app is dominating Google’s Chrome in emerging markets

UC Browser, a mobile browser owned by Chinese e-commerce giant Alibaba Group, has become more popular than Google’s Chrome in some of Asia’s fastest-growing markets, according to the Wall Street Journal. Citing data from web analytics firm StatCounter, the paper reported that millions of people in India, Indonesia and other emerging markets getting online for […]

Worldwide app spend reached nearly $200M on Christmas day, up 12 percent from 2016

Worldwide app spend reached nearly $200M on Christmas day, up 12 percent from 2016

Consumers spent $196 million on apps, in-app purchases and subscriptions on Christmas Day 2017 across the App Store and Google Play, according to new data from Sensor Tower. The report, while excluding Android revenue in China, represents a 12.3 percent increase over 2016’s spending of approximately $174 million. That speaks to a still-growing market for […]