Amazon is testing video ads in mobile search results

Amazon is testing video ads in mobile search results

With advertisers spending increasing amounts of money in Amazon’s growing advertising business, the firm is looking for ways to expand its range of ad products, and the latest innovation is video advertising within its mobile search results. The mobile video ads are currently in a limited beta test, and while the product has only just been […]

Amazon launches Auto SDK to bring Alexa to more cars

Amazon launches Auto SDK to bring Alexa to more cars

Amazon announced an open source release of the Alexa Automotive Core (AAC) SDK, or Auto SDK, to help automakers integrate Alexa voice control into cars and their infotainment systems, screens often used for navigation, media, or climate control. The software development kit is free for download on GitHub and is optimised for bringing Alexa to […]

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software’s report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software […]

RoosterMoney unveils pocket money skill for Amazon Alexa

RoosterMoney unveils pocket money skill for Amazon Alexa

With skills aimed at children and families proving to be one of the fastest growing categories for Amazon’s Alexa digital assistant, mobile ‘pocket money’ tracking app RoosterMoney has announced the launch of the first-ever pocket money skill for the voice assistant. The RoosterMoney skill enables users to track their saving and spending, as well as keeping them […]

Amazon launches special Whole Foods discounts for Prime members

Amazon launches special Whole Foods discounts for Prime members

From the looks of things, free two-hour shipping is but one of many, many Whole Foods perks Amazon is giving Prime members — something subscribers deserve, considering Prime’s 20 percent price increase. The e-commerce giant has just announced two new benefits for its subscribers: an additional 10 percent discount off sale items and deep discounts […]

Amazon testing new ad tech tools to track shoppers around the web

Amazon testing new ad tech tools to track shoppers around the web

Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The firm is trialling a new display offering that will enable merchants using its online marketplace to retarget consumers around the web. According to Bloomberg, which […]

Amazon transforms model houses into Alexa-powered smart homes

Amazon transforms model houses into Alexa-powered smart homes

Amazon announced the opening of interactive Amazon Experience Centers within select Lennar model homes across the United States. In these Alexa-enabled smart homes, customers can simply ask Alexa to control the television, lights, thermostat, shades, and more. The model homes showcase how customers can use Alexa in their everyday lives. Customers can experience just how […]

1 2 3 5