M&M’s Launches Alexa Campaign to Help Customers Tackle Streaming Indecision

M&M’s Launches Alexa Campaign to Help Customers Tackle Streaming Indecision

M&M’s has launched a new Amazon Alexa skill, ‘Red Recommends’, to help viewers navigate options across various streaming services, marking the first voice activation marketing campaign for Mars Wrigley Confectionery UK. Red Recommends will invite users to chat with the M&M’s Red ‘spokescandy’ as he guides them through the selection of content available. Users simply […]

Creative agency CULT launches Mindscape, a voice-activated mental health app

Creative agency CULT launches Mindscape, a voice-activated mental health app

The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released today and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab dedicated to […]

Amazon transforms model houses into Alexa-powered smart homes

Amazon transforms model houses into Alexa-powered smart homes

Amazon announced the opening of interactive Amazon Experience Centers within select Lennar model homes across the United States. In these Alexa-enabled smart homes, customers can simply ask Alexa to control the television, lights, thermostat, shades, and more. The model homes showcase how customers can use Alexa in their everyday lives. Customers can experience just how […]

Virgin Trains passengers can now use Amazon Alexa to buy tickets in travel industry first

Virgin Trains passengers can now use Amazon Alexa to buy tickets in travel industry first

Virgin Trains have today become the first travel operator in the world to sell tickets through Amazon Alexa, with customers now able to book Advance Single tickets using just their voice. The innovative collaboration will enable rail travellers to sort their tickers with one simple voice-based transaction via an Alexa-enabled Amazon device, including Amazon Echo, […]

Diageo Unveils ‘Happy Hour’ Skill for Amazon Alexa Celebrating One of the Most Spirited Hours in the Day

Diageo Unveils ‘Happy Hour’ Skill for Amazon Alexa Celebrating One of the Most Spirited Hours in the Day

The happiest hour is when friends can share great drinks over great conversation, and what better location to gather than in the comfort of your own home? With Diageo’s new ‘Happy Hour’ skill, available for users 21 and over on Amazon Alexa-enabled devices, at-home entertaining becomes easier and more experiential. For the at-home bartender there’s always […]

Following Google, Adobe ups its voice game with personalised interactions

Following Google, Adobe ups its voice game with personalised interactions

A week after Google announced deeper integrations and additional languages to Assistant, Adobe has announced an update that promises to personalise voice interactions. Enhancements in the Adobe Experience Cloud will let advertisers and agencies plan scenarios in responses to queries directed at Amazon Alexa and Google Assistant. “Imagine searching for a flight on an Amazon […]

Bungie and Activision team up with AKQA to Launch the Destiny 2 Ghost Skill

Bungie and Activision team up with AKQA to Launch the Destiny 2 Ghost Skill

Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost Skill for Alexa devices.  Bringing to life the ultimate video game sidekick, this announcement is putting gaming at the centre of the smart home, and the first-ever integrated voice companion in a live game experience. AKQA designed a unique, innovative way to enhance […]