LoopMe, a global AI and brand advertising platform, has formed their first UK partnership with IRI, a provider of big data and predictive analytics, to optimise sales and advertising campaigns. To further brand marketing success, LoopMe has created the PurchaseLoop Sales product, which will enable users to advance purchase intent in real-time and obtain attribution of […]
2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests. 82% of marketers in the UK say artificial intelligence (AI) and machine learning (ML) will play a part in their marketing strategy in the next 12 months as they look to […]
Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]
Isobar, a leading global digital agency, released ‘Augmented Humanity: Isobar Trends Report 2019‘, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019. Written by the innovation and strategy experts across Isobar’s 85 offices in 45 […]
The 3rd edition of The Lovely Mobile Awards are now open for entries. The Lovely Mobile Awards are an awards program brought to you by us and honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. The Awards are judged by leading members of the global Mobile […]
Google has expanded the number of users that have access to its much-hyped, and criticised, AI that can place reservations for people. A spokesperson confirmed to VentureBeat that Duplex — Google’s artificially intelligent chat agent that can arrange appointments over the phone — has expanded from a “set of trusted tester users” earlier this year […]
LG was one of the hardware partners on board when Google announced its new smart displays platform back at CES in January, and now the first product is finally here. The display, variously and confusingly referred to in the press release as the “LG AI Smart Display,” the “LG XBOOM WK9 Smart Display,” and the […]
Digital telco Circles.Life has launched an AI-powered feature called Discover in its app to allow customers to explore interesting events happening around the city. According to the Singapore-based telco, the more Discover is used, the smarter it gets in recommending events that users are most likely to go to. This new feature, which is personalised […]
Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced research that reveals challenges marketers face as they try to balance technology innovation with creativity. The study, which surveyed more than 500 business decision making brand-marketers across Europe and the US, found that over two thirds (67%) believe digital growth in advertising […]
Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them. […]