Deloitte survey: Almost nine in ten UK businesses to invest in artificial intelligence by 2020

Deloitte survey: Almost nine in ten UK businesses to invest in artificial intelligence by 2020

Eighty-five per cent of senior executives plan to invest in artificial intelligence (AI) and the internet of things (IoT) by 2020, according to a new survey of UK digital leaders by Deloitte. The findings come from the first edition of a new regular report from Deloitte, the Digital Disruption Index. The index will track investment in […]

Google opens up chatbot platform to the public

Google opens up chatbot platform to the public

 Google has released its new chatbot analytics platform Chatbase to the public after introducing it at Google I/O in 2017. The project was developed within the company’s R&D incubator, Area 120 and a number of high-profile early adopters such as HBO, Ticketmaster, Viber and others all thoroughly tested the platform before its public release. Google’s Chatbase […]

Sizmek Partners with Tapad to Power Global Cross-Device Reach with Best-in-Class Privacy

Sizmek Partners with Tapad to Power Global Cross-Device Reach with Best-in-Class Privacy

Tapad, a leader in cross-device marketing technology, announced a new global partnership with Sizmek, the largest independent buy-side advertising platform delivering impressions that inspire. By integrating the Tapad Device Graph, Sizmek will enhance its AI-powered predictive capabilities to deliver accurate, cross-device messaging at global scale in a privacy-safe environment. Combined with Sizmek’s existing data enablement, creative […]

Pepsi Unveils a New Facebook Messenger Chatbot Called ‘Bot-tler’ in Dubai

Pepsi Unveils a New Facebook Messenger Chatbot Called ‘Bot-tler’ in Dubai

 Pepsi showcased a new Facebook Messenger chatbot called ‘Bot-tler’ during an event in Dubai called Fashion Forward. The bot allowed users to order their preferred Pepsi beverage at the event and then notified them, when their drink was ready to be picked up. The innovation in this chatbot is the back end ordering system’s integration […]

Voice AI company Voysis launches independent commerce platform for retailers and brands

Voice AI company Voysis launches independent commerce platform for retailers and brands

At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. The launch of Voysis Commerce comes shortly after the company revealed their breakthrough on WaveNet technology that […]

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology […]

Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the world of media […]

23% of millennials in the UK would find chatbots helpful while buying holidays

23% of millennials in the UK would find chatbots helpful while buying holidays

Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research by Teads, the inventor of outstream video and the a leading video advertising marketplace in the world. Key findings: The research reveals the impact of video ads in […]

Predictive Analytics: Fad or the Future of Cyber Security?

Predictive Analytics: Fad or the Future of Cyber Security?

Mike Hemes, Regional Director, A10 Networks They’re called superforecaster. A subset of human study volunteers who have an uncanny ability to predict the future better than the general populous. Who are these individuals? According to The Washington Post, the superforecaster term was coined by University of Pennsylvania professor Philip Tetlock. His 20-year study — explained in […]

Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit, the leaders in marketing personalisation technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing […]

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