Granular interests and lifestyle targeting on social media platforms such as Facebook and LinkedIn have always previously trumped that available on Google AdWords, until now. Although keywords and basic demographic data were the main ways to reach target audiences, recent developments now mean that Google’s ‘in-market’ audience targeting for search, and ‘life events’ for video […]
Google has partnered with online reviews company Feefo to bolster its AdWords network with the incomer’s review-based advertising expertise. Feefo, which works with the likes of Next, Vauxhall, Expedia and Thomas Cook, will lean on its sentiment analysis tech to discover relevant advertising keywords from the thousands of brand reviews it processes. These can then […]
Google kicked off its annual I/O developer conference with a barrage of announcements that show how artificial intelligence (AI) will give its next Android mobile operating system the ability to learn how people use their phones to make calls, schedule their day, listen to music, book tickets and read news. Android P will have augmented […]
Google has shared that the company’s ads team killed 3.2 billion so-called “bad ads” in 2017, an increase of 88 percent from the previous year, when the company removed 1.7 billion “bad ads.” Put another way, Google took down more than 100 bad ads per second last year. “Bad ads” consist of any advertising that […]
Google India is intensifying its regional approach in India by now adding Tamil language support for Google AdWords and Google AdSense to reach out to the Tamil audience. Google earlier added Hindi and Bengali to the same. Advertisers will now be able to develop campaigns to target their audience through Tamil-language search and display ads. […]
Google reintroduced AdWords on November 16, tweaking existing features and adding new ones that are intended to assist marketers in promoting products and services just in time for the holidays. “The platform has been redesigned in Material Design, Google’s design language used in apps like Google Maps, Photos and Inbox. The company built the platform […]
A suite of new [free] auditing software has been released to improve transparency of paid search performance. The suite of tools created by biddible also aim to efficiently report on the effectiveness of Google AdWords spend, in under 60 seconds. The free software [biddable tools] will become the first free suite designed to simplify, identify […]
Facebook’s mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns on Android devices a higher return on investment (ROI) compared with Google AdWords, according to a study released on February 7. San Francisco-based Singular, which focuses on mobile analytics, published the study — The Mobile […]
Nobody likes receiving junk texts – but what if a potential customer indicated they wanted to hear from you? That appears to be Google’s thinking behind click-to-message ads, a new AdWords feature that invites consumers to send SMS text messages to companies that provide products or services they might be interested in using. “If you’re […]
At dmexco in Germany today, Google announced two new updates to its ad innovations that will help brands connect customers with what they want at the right time. These new capabilities are specifically aimed at mobile-first users. The new features AdWords is getting are the next generation of Universal App Campaigns and TrueView for action. […]