Yieldmo, the leading design-driven premium mobile advertising provider, announced the results of an in-depth research study—entitled Answering the Call for Better Mobile Advertising Experiences—aimed at understanding how better-designed mobile ad formats impact consumers, brand advertisers and publishers. The study, which was executed by independent usability research firm Applause, surveyed nearly 400 U.S. consumers on their […]
Marchex, a mobile advertising analytics company, announced the launch and general availability of Marchex Display and Video Analytics. For the first time, enterprise marketers can measure the impact of display and video advertising campaigns on inbound phone calls to a call center or store. In 2017, phone calls to businesses from smartphones are expected to […]
Celtra, the leading creative management platform for digital advertising, released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted by Forrester Consulting on behalf of Celtra. The study found that brands who prioritize creative see improved customer response rates and achieve higher brand recognition. Forrester predicts that mobile advertising spend […]
Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality advertising effectiveness study. The study was carried out by Nielsen Research and conducted in partnership with POST Cereal, PETA and Charity:Water. To pull it off, researchers turned to scientifically accepted methodologies as a means to […]
For the app economy, 2016 was a great year with $52 billion is gross consumer spending on mobile app stores. Close to $77 billion was spent in mobile in-app advertising this year, shows data from data firm App Annie. The firm believes that 2017 will be ‘another banner year for the app ecosystem’. Talking about […]
Opera Mediaworks announced its new company name will be AdColony with the goal of unifying the brand, performance and publishing business under a single name. The name change will become effective starting in January 2017, and the company will continue to stay independent, with the corporate entity listed on the Oslo Stock Exchange under Opera […]
YOC, a German mobile advertising company, has announced in its annual results of its UK operations that over 50 per cent of its business now comes from programmatic advertising. The figures released on both its branding and performance business against sales of programmatic services show a monthly revenue increase. CEO of YOC Dirk Kraus said: […]
American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign. The #WeAllCan campaign, by TBWA in Hong Kong, is primarily an influencer campaign that used the new technology to film first person point of view shots to give a more authentic look […]
Mobile ad-tech platform InMobi has signed an exclusive partnership with Tapjoy, a US-based mobile advertising and app monetization platform to monetize Tapjoy’s inventory in India. InMobi said that this deal will enable Indian advertisers to expand their reach across several global mobile gaming apps beyond its 135 million unique devices in India. The terms of […]
As millions of people prepare to give loved ones brand new smartphones this holiday season, Facebook is giving businesses more ways to ply their recipients with apps to populate them. The social network is launching a new mobile ad format that lets companies showcase products in which a particular customer has shown an interest along […]
