Connected TV surges ahead in digital advertising with 193% growth, according to Extreme Reach

Connected TV surges ahead in digital advertising with 193% growth, according to Extreme Reach

Extreme Reach, the complete creative asset management solution for the ad industry, today released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad server, […]

Verizon Media brings native capabilities to its Moments ad format

Verizon Media brings native capabilities to its Moments ad format

Verizon Media has increased the capabilities of its Moments native advertising format to give marketers more options than before, opening up the format to new gaming, shopping, 360-degree and carousel products. The group, formerly known as Oath, is looking to position itself to better benefit from an upswing in native ads in the US with it […]

Reddit introduces “App Install” campaign objective and improves its Conversion Pixel

Reddit introduces “App Install” campaign objective and improves its Conversion Pixel

Reddit is introducing App Install as a campaign objective and great improvements to its Conversion Pixel with expanded tracking and measurement capabilities.  A few weeks after Reddit rolled out CPC Ads – its first performance-based ad offering – and more campaign objectives ideal for direct response campaigns, the company is now further expanding campaign objectives with a new […]

TikTok is testing native video ads

TikTok is testing native video ads

Hugely popular short-form video app TikTok has begun testing a new video ad product which directs users to the advertiser’s website or profile page. The native video ad product features a video from the advertiser along with a button to enable users to interact further with the business. An example, first seen by TechCrunch, shows a […]

Mediacorp revamps ad rates to create better omnichannel experiences for marketers

Mediacorp revamps ad rates to create better omnichannel experiences for marketers

Mediacorp has revamped its advertising rates as it looks to create a better omnichannel experience for marketers. The broadcaster has restructured its TV rate card to optimise it for parity with digital media, which it claims will result in potential savings of up to 80% for marketers. It has also introduced all-in-one transmedia master contracts which […]

Teads and Realeyes research reveals success factors for six-second ads

Teads and Realeyes research reveals success factors for six-second ads

Research from Teads, the global media platform, and Realeyes has demonstrated the importance of designing creative specifically for the six-second ad format with a strong narrative to create an emotional connection with the viewer. With mobile video advertising increasing 145% in 2018 to $4.2bn1 in spend, it has never been more important for brands to make […]

Spotify moves to ban ad block users from its platform

Spotify moves to ban ad block users from its platform

Music streaming service, Spotify, is ramping up its fight against ad blockers by explicitly banning them in its terms of service.  The firm has long been anti-ad blockers. Until now, Spotify users who employed ad-circumventing software had their accounts suspended and were send a warning via email. The suspension would be revoked if they removed their ad blocker […]

Yuanben blockchain and Hakuhodo team to help consumers fall in love with advertising

Yuanben blockchain and Hakuhodo team to help consumers fall in love with advertising

Emerging technologies such as blockchain, AI, and big data are driving development and innovation in the advertising industry. Japanese advertising giant Hakuhodo released a message on their official website on January 31, indicating the company would now be working with a Chinese blockchain technology service provider, Yuanben, and a famous Japanese company United, to develop a […]

New PubMatic research uncovers why buyers are embracing programmatic in-app advertising

New PubMatic research uncovers why buyers are embracing programmatic in-app advertising

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a commissioned study conducted by Forrester Consulting, which found that buyers are allocating nearly a quarter of digital advertising budgets to mobile apps to capitalize on increased targeting and customer engagement, despite concerns about in-app fraud and measurability. The findings of this […]

Taptica and RhythmOne confirm £300 million all-share merger

Taptica and RhythmOne confirm £300 million all-share merger

Video advertising firm Taptica International Ltd announced it has agreed a £135 million takeover of peer RhythmOne PLC in an all-share merger deal to create a combined company worth about £300 million. Taptica also proposed to buy back shares and appointed a new permanent boss. Recently, Taptica and RhythmOne announced they were considering an all-share […]

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