Facebook brings print catalogues to mobile with collection ads update

Facebook brings print catalogues to mobile with collection ads update

Facebook has expanded the capabilities of its ‘collection’ ad format, which enables retailers to display their products in a carousel under a video or image-based ad. Collection, which was launched back in March, has been given the addition of a new creative format called lifestyle templates. This feature enables retailers to bring digital versions of their […]

Mobile the only advertising medium without a chilly future according to Zenith

Mobile the only advertising medium without a chilly future according to Zenith

The coming years will be chilly for just about every advertising medium except for your mobile phone, according to advertising agency Zenith. While internet advertising will overtake old-school television to become the biggest global advertising medium in 2017, marketing on desktop computers is expected to decline in coming years: As more advertising shifts online, benefitting companies like […]

Teads rolls out display formats to advertisers

Teads rolls out display formats to advertisers

Native advertising company Teads has entered the display ad market, making it the ‘first viewable marketplace’ with a premium video and display ad cross-device inventory. Teads’ suite of inRead display products are placed into editorial content and are promised to be ‘viewable by design’. Products include Scroller, Canvas, Swing, Slideshow and Carousel. With the introduction of display […]

SpotX launches ‘made for video’ header bidding solution

SpotX launches ‘made for video’ header bidding solution

Video ad serving platform SpotX has unveiled a header bidding suite built specifically for video, featuring a server-side wrapper, empowering media companies with a range of options to maximize the number of demand sources competing for their inventory. The new offering represents an advancement of the company’s shift from tag-based integrations. SpotX said the new suite of […]

Alison machine learning predicts mobile ad campaign results

Alison machine learning predicts mobile ad campaign results

YellowHead has launched Alison, a machine learning technology that predicts how mobile advertising campaigns, known as paid user acquisition, will turn out. The Israeli startup helps mobile app and game developers get better results from ads. It specializes in paid user acquisition campaigns, app store optimization, and search engine optimization. And now it has added […]

Australia’s online ad market grows 12% to $7.6bn

Australia’s online ad market grows 12% to $7.6bn

The rapid growth of mobile and video advertising has powered Australia’s digital media spend to grow 12% to $7.6 billion in the year to 30 June 2017. According to PwC and IAB Australia, advertisers now invest about half of their advertising budgets into online media channels with search and directories continuing to take the largest share, […]

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