Customisable DSP Admedo joins forces with Cablato to offer enhanced programmatic creative

Customisable DSP Admedo joins forces with Cablato to offer enhanced programmatic creative

Second-generation demand side platform (DSP) Admedo has teamed up with marketing technology innovators Cablato to offer enhanced programmatic creative that activates data with precisely tailored messages to deliver more personalised campaigns that significantly increase advertising performance for brands. Admedo’s uniquely customisable and transparent programmatic approach moulds around their clients’ businesses to deliver highly effective audience […]

Shazam Unveils “Brand Takeovers” for Full-Screen Ad Experiences at Scale

Shazam Unveils “Brand Takeovers” for Full-Screen Ad Experiences at Scale

The Shazam Brand Takeover leverages native-app functionality and enables brands to literally “take over” the app’s entire screen in individual markets for a full day, reaching Shazam’s hundreds of millions of global users. Brands can now participate in the entire Shazam user flow—from home screen to listening screen to track result—which is initiated 25 million […]

AerServ Debuts First Cost Per Completed View Programmatic Mobile Video Marketplace

AerServ Debuts First Cost Per Completed View Programmatic Mobile Video Marketplace

In-app advertising has become a more powerful consumer engagement channel for mobile advertisers and revenue stream for mobile publishers. AerServ, one of the leading inventory and audience management technology for mobile publishers and advertisers, announced the ability for programmatic mobile video buyers and sellers to transact on a Cost Per Completed View (CPCV) basis. “Mobile-first has […]

Smaato Partners with Adsquare to Harness Global Mobile Audience Data

Smaato Partners with Adsquare to Harness Global Mobile Audience Data

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced the integration of a vast trove of mobile audience data into the Smaato Demand Platform (SDX) from adsquare, the neutral and transparent mobile data exchange. Through Smaato’s industry-first exchange-side integration with adsquare, Smaato’s 450+ mobile-first DSPs and demand partners connected to SDX can […]

Israeli mobile ad firm Taptica buys control of Japanese ad firm

Israeli mobile ad firm Taptica buys control of Japanese ad firm

Mobile advertising firm Taptica announced on July 17, that it agreed to acquire 57 percent of Adinnovation Inc for up to $5.7 million in cash, the first Israeli acquisition of a Japanese mobile ad company. Following the opening of Taptica’s office in Seoul in 2016, and together with its presence in China, the acquisition is […]

Mobile Video to Lead Global Charge in Programmatic Advertising

Mobile Video to Lead Global Charge in Programmatic Advertising

A new study has found that the global programmatic advertising market is estimated to be valued at nearly $US3 billion by 2017 end and is projected to reach close to $US29.8 billion by the end of 2025. The report, conducted by Persistence Market Research, also found that sales revenue for programmatic advertising is expected to […]

Facebook brings display ads to Messenger

Facebook brings display ads to Messenger

Facebook is launching display ads in Messenger globally, after tests in Australia and Thailand back in January. As of July 11, businesses will be able to buy Messenger ads as an additional placement option when buying Facebook ads through the Adverts Manager and Power Editor platforms. Initially, only traffic and conversion objectives will be supported, […]

Global Mobile Advertising Revenues Tops $83 Billion In 2016

Global Mobile Advertising Revenues Tops $83 Billion In 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue on July 7. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in 2016 from €39bn ($52bn) in 2015, driven by a mobile first consumer world and improving marketing technologies. Mobile display continues […]

Google experimenting with VR ad formats on mobile devices at Area 120

Google experimenting with VR ad formats on mobile devices at Area 120

Researchers at Google’s experimental unit, Area 120, say they’ve built their first version of a digital advertising format designed specifically for mobile, virtual-reality applications. The unit showed a prototype of the still-nameless product in a blog post co-authored by Google product manager Aayush Upadhyay and associate project manager Neel Rao. The demonstration video showed a cube floating […]

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