Mediasmart in native tie-up with TripleLift

Mediasmart in native tie-up with TripleLift

Programmatic ad firm Mediasmart has struck a partnership with native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native advertising offering. The partnership offers Mediasmart customers access to a new source of integration for content marketing, advertorials, sponsored content and any other ad that matches the look and feel of the publications […]

Teads reveals new company ambition, alternative to Google and Facebook

Teads reveals new company ambition, alternative to Google and Facebook

Teads’ development has long been fuelled by a vision to build the definitive platform that unites and empowers the world’s top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, “The Global Media Platform.” The […]

Adeezy creates new ad tech model and marketplace for digital advertising industry

Adeezy creates new ad tech model and marketplace for digital advertising industry

Adeezy is set to launch a new global marketplace for the digital advertising industry to connect advertisers, publishers and campaign managers directly with creative talent and content creators from all over the world. Harnessing blockchain technology and AI, Adeezy aims to create a purpose-built ecosystem with new sustainable revenue opportunities and financial transparency for all […]

Leading digital asset exchange OKEx participates in Bidooh’s ICO

Leading digital asset exchange OKEx participates in Bidooh’s ICO

Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, announced that one of the world’s largest digital asset exchanges OKEx has participated in its Initial Coin Offering (“ICO”). Bidooh launched an ICO pre-sale of its cryptocurrency, DOOH Token, on 1 October 2018. OKEx uses blockchain technology to optimise the provision of financial services to […]

Mobiquity Networks and Respario sign advertising platform partnership to expand the Respario product offer

Mobiquity Networks and Respario sign advertising platform partnership to expand the Respario product offer

Mobiquity Networks, a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising and wholly owned subsidiary of Mobiquity Technologies announced a platform partnership with Respario. Respario Digital Advertising Group is a full-service solution provider of digital out of home experiences. Since 2005, Respario has assembled a portfolio of strategic tools and resources that […]

Snapchat rolls out self-serve shoppable ads globally

Snapchat rolls out self-serve shoppable ads globally

Snapchat has rolled out self-serve shoppable ads to all advertisers, as it looks to up its eCommerce revenues with a multitude of updates. The move shows the company is increasing both the sophistication and utility of its Snap ads vertical formats for potential brand partners, removing friction in the process. Having launched shoppable AR lenses in April, […]

Kenshoo announces support of Apple Search Ads

Kenshoo announces support of Apple Search Ads

Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorised Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App […]

Denim launches first-ever solution for automatically optimising mobile advertising across local markets

Denim launches first-ever solution for automatically optimising mobile advertising across local markets

Denim, one of the most intelligent mobile marketing platform for financial services, announced the launch of Smart Campaigns, the first solution for automatically testing and optimising mobile advertising across local markets. With the launch of a single ad campaign through the Denim platform, Denim’s customers now have the capability to test campaign variables, such as audiences […]

Easy Visual launches app for targeted advertising reach through smartphones

Easy Visual launches app for targeted advertising reach through smartphones

Easy Visual has launched Banners App – a mobile application that shows targeted banners ads to users when they unlock their smartphones. Recent Boston Consulting Group research indicates that consumers spend 25% of their total offline and online media consumption time on mobile phones. However, advertisers spend only 12% of their budgets on mobile ads. Mobile advertising […]

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