TabMo announces results of ‘Branding to Store’ study at DMEXCO 2018

TabMo announces results of ‘Branding to Store’ study at DMEXCO 2018

Six months after launching ‘Branding To Store’, its powerful mobile advertising solution for retailers wanting to drive customers to their outlets and FMCG brands that need to attract consumers to stores that stock their products, TabMo is publishing the results of the first-ever benchmark study into campaigns using this tool. The full study is attached, […]

Adsquare integrates real-time contextual data for improved brand safety

Adsquare integrates real-time contextual data for improved brand safety

Mobile-first data exchange Adsquare has announced the addition of real-time contextual data to its offering, enabling advertisers to target on the basis of apps used, as well as providing a more secure, brand-safe environment for mobile campaigns. The addition of contextual data is aimed at giving advertisers and brands a unique opportunity for more specific and effective […]

S4M links up with Adsquare for real-time store visit measurements

S4M links up with Adsquare for real-time store visit measurements

Mobile-native ad tech company S4M has teamed up with Adsquare, a mobile data exchange, to enable targeting and measurement capabilities within physical stores. The integration will give advertisers access to hourly updates about incremental store visits generated by their mobile campaigns in S4M’s Fusio dashboard. In addition, retailers and trading desks are able to optimise […]

TabMo and adsquare combine mobile ad creative automation with real-time campaign ROI measurement

TabMo and adsquare combine mobile ad creative automation with real-time campaign ROI measurement

 TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]

adsquare teams up with PushSpring to bring deterministic mobile app data at scale

adsquare teams up with PushSpring to bring deterministic mobile app data at scale

adsquare have announced that PushSpring audience data will now be available on adsquare’s mobile-first data exchange. PushSpring specialises indeterministic mobile audience data sourced entirely from mobile apps offering targeting capabilities at scale across over 200M mobile ad IDs in North America. The partnership between adsquare and PushSpring introduces a next generation of mobile marketing capabilities with a uniquely differentiated […]

Smaato Partners with Adsquare to Harness Global Mobile Audience Data

Smaato Partners with Adsquare to Harness Global Mobile Audience Data

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced the integration of a vast trove of mobile audience data into the Smaato Demand Platform (SDX) from adsquare, the neutral and transparent mobile data exchange. Through Smaato’s industry-first exchange-side integration with adsquare, Smaato’s 450+ mobile-first DSPs and demand partners connected to SDX can […]

AOL Agrees Global Mobile Data Deal with Adsquare

AOL Agrees Global Mobile Data Deal with Adsquare

US mass media company AOL has entered into a global partnership with Adsquare, a mobile data exchange firm, to improve mobile audience mapping and targeting on its One platform. The agreement will see Adsquare’s mobile-first data – which covers 12 markets including the US, UK, Germany and France – built into AOL’s One programmatic platform […]

adsquare’s data platform and GfK insights take mobile advertising to a new level

adsquare’s data platform and GfK insights take mobile advertising to a new level

Mobile data exchange company adsquare is making region-based consumer insights from global market research company GfK available on their platform. The combination of rich consumer insights and a real-time mobile platform takes programmatic advertising to a new level. GfK delivers vital global insights matched with local market intelligence. The GfK data that adsquare offers advertisers […]