Audio ads are now available via DoubleClick Bid Manager (DBM) meaning advertisers can now purchase spots on Google Play Music, Spotify, SoundCloud, and TuneIn, with Pandora coming soon, via the platform. The new audio advertising offering comes at a time of growing buyer demand, according to Google, with the company citing research claiming that over […]
Google has partnered with online reviews company Feefo to bolster its AdWords network with the incomer’s review-based advertising expertise. Feefo, which works with the likes of Next, Vauxhall, Expedia and Thomas Cook, will lean on its sentiment analysis tech to discover relevant advertising keywords from the thousands of brand reviews it processes. These can then […]
Google is testing a new ad placement: ad cards right in the Google Feed. The Google Feed cards look like all the rest, except for a small green “Ad” badge in the bottom left-hand corner. Some users started seeing the new ad cards this week without warning, as first reported by Android Police. A Google […]
Facebook has announced that its Stories platform has 150 million daily active users, and that it’ll begin testing ads on Stories in the US, Mexico and Brazil. The video ads are 5 to 15 seconds long, and users have the option to skip them. Facebook can automatically reformat ads on the News Feed with borders […]
In November, BMW was the first to test Snapchat’s Snap Ad to AR augmented reality ad unit — a form of a Snap ad where people swipe up on a video or image to trigger a related branded lens. BMW used it to launch its BMW X2, making it so a 3D version of the car […]
Ad skipping is a global behaviour on video content, though skippable ads still hold significant value for advertisers, according to research from IPG Mediabrands’ MAGNA and IPG Media Lab. The study of 20,000 consumers around the world found that both the UK and Canada have a skip rate of 52 per cent compared to a […]
Google’s YouTube service is introducing new ad products targeted at people watching the service on television sets, in a bid to capture a larger share of traditional TV ad budgets and capitalize on rising interest in watching internet video on a TV screen. YouTube had previously placed its bets on a mobile future. But while […]
UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics. In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the […]
Online video advertising platform SpotX has partnered with Switch Media, a cloud based streaming company, to produce AdEase, a multi-screen digital product offering. The partnership allows broadcasters working with SpotX to take full advantage of Switch Media’s AdEase, improving the user experience and increasing engagement by providing one continuous video stream without any buffering during […]
37.9 per cent of all video ad inventory across all channels was viewed until completion in the second half of 2017, according to the latest report from measurement and analytics company Integral Ad Science (IAS). On mobile web video, viewability increased across all quartiles, improving from 31.6 per cent in H1 2017 to 41.4 per […]