APAC mobile ad fraud poised to hit US$56bn by 2022

APAC mobile ad fraud poised to hit US$56bn by 2022

Total APAC mobile ad fraud is expected to cost advertisers US$56 billion by 2022, up from $19 billion this year, according to a new study by ad fraud specialist TrafficGuard. This was outlined in a new white paper titled “Addressing Ad Fraud through Multipoint Analysis & Machine Learning” which delved into the complexities of ad […]

iProspect, Futurs.io, Mondadori MediaConnect, S4M and Smart joins forces to launch the Adschain Consortium

iProspect, Futurs.io, Mondadori MediaConnect, S4M and Smart joins forces to launch the Adschain Consortium

S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart and Mondadori MediaConnect is launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology on industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost the industry […]

Cyber Communications Inc. teams with CHEQ to offer autonomous brand safety for its Advertisers and Publishers

Cyber Communications Inc. teams with CHEQ to offer autonomous brand safety for its Advertisers and Publishers

Cyber Communications Inc., announced cybersecurity company CHEQ as their official partner, offering advertisers and publishers its AI-driven autonomous brand safety solution. Through the partnership with CHEQ, CCI will enable its clients to preemptively tackle brand-safety, ad-fraud and viewability in real-time. CHEQ’s autonomous solution takes brand safety to the next level by enabling advertisers to proactively prevent negative […]

Unilever Presses Digital Influencers to Drop Bots and Fake Followers

Unilever Presses Digital Influencers to Drop Bots and Fake Followers

Unilever wants social-media influencers to give themselves an authenticity check. The big-spending advertiser behind such well-pitched products as Dove, Lipton’s tea and Hellman’s mayonnaise intends to announce June 18 that it will no longer work with influencers who buy followers – the coin of the realm in social media. “At Unilever, we believe influencers are an […]

Brand safety remains top advertising concern as incidents rise 25 percent, according to DoubleVerify

Brand safety remains top advertising concern as incidents rise 25 percent, according to DoubleVerify

DoubleVerify, the leading independent provider of digital media measurement software, released its 2018 Global Insights Report providing a market-by-market benchmark of the challenges faced by global marketers and an outlook on the current and future state of media quality on the internet. The new 2018 data indicates that brand safety violations have risen by 25 percent in […]

TripleLift and White Ops partner to fight fraud in native advertising

TripleLift and White Ops partner to fight fraud in native advertising

Native advertising platform TripleLift has announced a partnership with White Ops to become the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops’ pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent traffic across its platform, ultimately providing TripleLift clients with cleaner inventory. “In today’s ad ecosystem […]

AdColony receives TAG certification for fighting digital ad fraud; commitment to quality

AdColony receives TAG certification for fighting digital ad fraud; commitment to quality

AdColony, the ad quality video marketplace, today announced the company has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification reaffirms AdColony’s continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. “Advertisers deserve to know that the campaign reporting they […]

Advertisers invest $63bn in programmatic buying but industry concerns loom large, according to WARC

Advertisers invest $63bn in programmatic buying but industry concerns loom large, according to WARC

WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. WARC estimates that $63.4bn was spent on programmatic advertising worldwide last year, but […]

Google killed 3.2 billion ‘bad ads’ in 2017, up 88% from 2016

Google killed 3.2 billion ‘bad ads’ in 2017, up 88% from 2016

Google has shared that the company’s ads team killed 3.2 billion so-called “bad ads” in 2017, an increase of 88 percent from the previous year, when the company removed 1.7 billion “bad ads.” Put another way, Google took down more than 100 bad ads per second last year. “Bad ads” consist of any advertising that […]

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