Amazon testing new ad tech tools to track shoppers around the web

Amazon testing new ad tech tools to track shoppers around the web

Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The firm is trialling a new display offering that will enable merchants using its online marketplace to retarget consumers around the web. According to Bloomberg, which […]

Oath begins international rollout of new mobile ad experiences

Oath begins international rollout of new mobile ad experiences

Verizon subsidiary Oath has begun rolling out four new ad formats, which were initially announced back in December 2017, with a focus on augmented reality (AR), native advertising, and social. The AR mobile ad unit has been designed by Oath’s Ryot team and is powered by Yahoo Gemini. It enables consumers to click to access […]

InMobi Launches a Suite of Advanced Mobile Video Ad Formats in the APAC Region

InMobi Launches a Suite of Advanced Mobile Video Ad Formats in the APAC Region

InMobi, a global mobile advertising and discovery platform, launched an advanced suite of video formats across countries in Asia Pacific, to help brands capitalize on the opportunity offered by mobile video advertising. The suite of video ad formats will be available across countries including Australia, Indonesia, Singapore, Malaysia, Thailand, Philippines, Vietnam, Korea and Japan. The […]