Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

Acquisition accelerates Impact’s market leadership position in publisher partnership technology

Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the Partnership Cloud. For some of the largest and most recognisable names in digital commerce transformation, Trackonomics provides full-funnel revenue […]

Global Savings Group enters exclusive negotiations over acquisition of iGraal

Global Savings Group enters exclusive negotiations over acquisition of iGraal

The Global Savings Group (GSG) and M6 Group have entered into exclusive negotiations concerning the acquisition of the leading French cashback player iGraal. The Munich-based Commerce Content company has submitted a binding offer. With iGraal valued at 123.5 million euros (subject to adjustment), the transaction would be accomplished through a partial acquisition in cash for an amount of 35 million […]

Uber’s Southeast Asia operations acquired by competitor Grab

Uber’s Southeast Asia operations acquired by competitor Grab

Following weeks of speculation, Uber has sold its business in Southeast Asia to Singapore-based rival Grab. The deal will net Uber a 27.5 percent stake in Grab, while Uber’s CEO Dara Khosrowshahi will join Grab’s board. It’s said to be the largest acquisition by a Southeast Asian firm. Grab, meanwhile, will take over Uber’s operations […]

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]

L’Oreal buys an augmented reality beauty app maker

L’Oreal buys an augmented reality beauty app maker

L’Oréal has announced its acquisition of ModiFace, an augmented reality beauty app maker based in Canada. The company says that this decision is part of its digital acceleration strategy to give its 34 international brands the tools they need to succeed in this competitive digital environment. Modiface has plenty of experience working with big cosmetics […]

Amazon agrees to buy smart-doorbell startup Ring

Amazon agrees to buy smart-doorbell startup Ring

Amazon has agreed to buy connected-doorbell startup Ring for about $1 billion, a person familiar with the matter said. The move helps Amazon expand further into the consumer market, including providing security for package deliveries. Amazon has been pushing for a bigger presence in homes through connected devices such as its Echo smart speaker with the […]

Google completes $1.1 billion deal for HTC’s design talent

Google completes $1.1 billion deal for HTC’s design talent

Google has announced the completion of its $1.1 billion deal to buy a large slice of HTC’s hardware business. The acquisition was announced back in September 2017 but now it has passed the requisite approvals and is finalized. Beyond the transfer of over 2,000 engineers from HTC — that’s around one-fifth of HTC’s engineering team […]

Xaxis acquires e-commerce specialist Triad Retail Media in the US

Xaxis acquires e-commerce specialist Triad Retail Media in the US

WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire, subject to regulatory approval, Triad Retail Media, a leading digital retail media specialist in the US. Triad’s gross revenues were over US$500 million for the year ended December 31, 2015 with net revenues of […]