Spotify launches first global dynamic audio campaign with Michelob Ultra

Spotify launches first global dynamic audio campaign with Michelob Ultra

Spotify is partnering with AB InBev and Dentsu Aegis Network to create its first global dynamic audio campaign in support of low-calorie beer brand Michelob Ultra. The Michelob Marathon seeks to capitalise on growing consumer appetite for healthy alternatives among those seeking to balance care of their bodies with an active social life. To do so personalised content will […]