New survey by Prezi finds attention spans aren’t shrinking — they’re evolving

New survey by Prezi finds attention spans aren’t shrinking — they’re evolving

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]

Budweiser Launches Sound-Activated World Cup Snapchat Lens

Budweiser Launches Sound-Activated World Cup Snapchat Lens

Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]

Cheil look to bring Dutch short track speed skaters closer to Olympic gold with the Samsung SmartSuit

Cheil look to bring Dutch short track speed skaters closer to Olympic gold with the Samsung SmartSuit

 January 2018 marked the launch of the Samsung SmartSuit: an innovative ice skating suit with corresponding app. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to […]

Instagram predicts what 2018 will mean for social media marketing

Instagram predicts what 2018 will mean for social media marketing

62 per cent of millennials say they are more likely to become loyal customers if a brand engages with them on social networks and, because of this, Instagram expects social media to be the go-to for brands next year. In anticipation of this, the Facebook-owned app has been trialling Shopping on Instagram over the last year in the […]

Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the world of media […]