Taboola, the leading global discovery platform, a strategic partnership with AdRoll, the performance marketing platform. The partnership will enable AdRoll to bid programmatically on Taboola’s native exchange.
This will open access to Taboola’s premium publisher marketplace for AdRoll’s network of 35,000 customers worldwide. The collaboration will provide new opportunities for AdRoll’s brands looking to reach audiences through native placements on premium publisher websites around the globe.
Taboola reaches over 1 billion global users, serving 450 billion recommendations monthly enabling brands to be discovered. Shoes of Prey, a premium women’s footwear designer that runs campaigns via AdRoll and Taboola, uses native advertising to increase brand awareness and bring new traffic to its website.
“Our customers engage with our brand on multiple devices and platforms,” said Stephanie Krueger, senior marketing manager at Shoes of Prey. “We wanted to create a seamless experience, regardless of device or the places users visit online. Native advertising is an important element of our full-funnel marketing strategy.”
“Native advertising has become a promising channel for marketers and is helping improve the way people engage with brands,” said AdRoll VP of Product Greg Fulton. “Taboola is a great partner for us because they offer the largest native exchange on the open web. We can now better help brands attract new prospects and retain customers at scale.”
“I’m truly excited to partner with Aaron Bell and the AdRoll team to give 35,000 new businesses the opportunity to be placed natively in a trusted, safe, and credible environment on some of the most innovative publishers in the world,” said Taboola Founder and CEO Adam Singolda.
“The opportunity for a brand to be recommended to the right user at that magical moment when the user is about to make a decision can drive awareness, consideration, purchase of products and even loyalty. This is an exciting day.”