Snapchat Now Beats Instagram Among Teen Users

Snapchat has surpassed Instagram as the social media bae of choice among teenagers, according to a study done by Piper Jaffray.

In the semi-annual “Taking Stock With Teens” study conducted by analysts at the investment firm, Snapchat took 28% of the votes for the most important social network among 6,350 US teenagers surveyed, who averaged around 17 years of age.

That number is up from the 19% who sided with Snapchat in the Fall 2015 survey, and more importantly, meant that the mobile app had surpassed Instagram, which had 27% of the vote this round compared with 33% last fall.

“As we stated in the Fall, we expected Snapchat to surpass Twitter in the Spring, but did not expect it to jump over Instagram,” the analysts wrote in a presentation provided to Fortune.

Source: Fortune

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