Rovio Entertainment, in partnership with its licensing and brand management agency, Evolution, has unveiled a sweeping program of premier licensing partnerships in North America for its flagship Angry Birds franchise. This extensive line-up of new, renewed and ongoing deals, uniting a diverse array of retail product manufacturers and categories, represents the next step forward for the Angry Birds brand, further propelling the growth and appeal of one of entertainment’s biggest franchises.
“These are exciting times for Rovio and Angry Birds fans. We have the strongest content roadmap to date starting from The Angry Birds Movie 2 planned for September 2019. We also have lots of other unique entertainment projects in development to engage audiences around the world. There’s no shortage of fun things to look forward to in the future!” said Simo Hämäläinen, Senior Vice President, Brand Licensing at Rovio Entertainment.
“Rovio is committed to ensuring Angry Birds continues to be a leading player in the U.S., with the retail marketing resources and expertise to make it happen,” said Travis Rutherford, Partner and Chief Revenue Officer at Evolution, whose longstanding local market leadership and knowledge has been instrumental in developing Rovio’s brand licensing and visibility in North America.
Rovio’s newest licensing partnerships for the Angry Birds franchise in North America include: FAB (bags, backpacks and lunch kits); Ranir (children’s oral care); Merske (ride-on and pretend-play toys); WEI Sales/Wells Dairy (frozen confections on a stick); Blue Spring Partners / Fin Fun (character-shaped wearable blankets and towel wraps); Crocs (Crocs footwear and Jibbitz charms); and Brown Trout (calendars).
Rovio has also secured promotions for 2018 with Sonic Restaurants, as well as Hostess Brands, which is set to release over 10 million co-branded packaged bakery foods with a bounceback promotion tied to the mobile game Angry Birds Match.
In addition to these new licensing agreements, Rovio has renewed deals with a number of long-time partners, including: Brunswick Bowling (branded bowling alleys); Decopac (cake decorating); Dynamic Displays (event balloons); Handcraft Manufacturing (children’s packaged and hanging underwear); Hybrid Promotions (children’s apparel, tees, fashion tops and separates); Inkology (back-to-school stationery; Komar Kids (children’s sleepwear); Toy Factory (amusement plush); Radz II (novelty candy dispensers); The Ziegenfelder Company (frozen ice pops); Duncan Enterprises / Chesapeake Ceramics (make-your-own ceramic pottery); and Bulls I Toys (novelty toys).
These far-reaching licensing arrangements build on Rovio’s ongoing partnerships with: Bentex Group (children’s swimwear); Checks in the Mail (personalized checks); ES Originals (footwear); Innovative Concepts in Entertainment (arcade machines); Jay Franco & Sons (bedding, bath and room decor); Fabric Traditions (fabric by the yard); World Tech Toys (RC toys); and Pez Candy (Pez).
Rovio’s future milestones for the Angry Birds franchise include the development of new games, long-form animation, live stage shows and location-based entertainment initiatives, animated and live-action content on Angry Birds’ YouTube channel, and the September 2019 theatrical release of The Angry Birds Movie 2, followed by the landmark 10th anniversary of the original Angry Birds in December.