Inspired by the monumental Trump-Kim Summit, Nando’s Singapore created #NOBEEFDAY, encouraging people to move past conflicts, end the beef and keep the “fire and fury” where it belongs – in our bellies.
The initiative by TBWA\Singapore, which launched on social media and in-restaurant on June 10, also included a peace-loving engagement where customers are can sign a “peace treaty” via Instagram Stories, giving them a chance to settle the beef.
In addition, an in-restaurant activation took place on June 12 to embrace the excitement of the summit, celebrate peace, and encourage customers to join in the fun while enjoying some PERi-PERi.
“We saw a great opportunity to leverage this historical moment to play our part in promoting peace among the global community, all in typical cheeky Nando’s style,” said Juleana Ng, Marketing Manager at Nando’s Singapore.
Source: Little Black Book