Leo Burnett London Launch ‘Reindeer Ready Live’ Branded App for McDonald’s

Leo Burnett London Launch ‘Reindeer Ready Live’ Branded App for McDonald’s

McDonald’s has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas’ visit! The Reindeer Ready Live app allows the […]

BBC Worldwide Americas Announces New Doctor Who Effect for Facebook Camera Effects Platform

BBC Worldwide Americas Announces New Doctor Who Effect for Facebook Camera Effects Platform

BBC Worldwide Americas announced a new effect for the Facebook Cameras Effects Platform giving users across the globe the ability to experience regeneration for the first time using Augmented Reality. Users can access the effect, created by VFX studio The Mill, through the Facebook app’s camera feature on December 19, 2017 – just days before […]

Goodby Silverstein launches augmented reality Instagram

Goodby Silverstein launches augmented reality Instagram

 What if your Instagram feed was all around you as you walked through the city? That’s the challenge GS&P Labs, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around […]

Honda gives ‘ultimate get well card’ AR experience to young patients

Honda gives ‘ultimate get well card’ AR experience to young patients

 ‘Happy Honda Days’ are back and Honda is using augmented reality to deliver the “Ultimate Get Well Card”, a magical card filled with messages from well-wishers around the country and personalised for paediatric patients at the Children’s Hospital of Orange County (CHOC). Honda transformed an actual CHOC hospital room into an augmented reality winter […]

Clear Channel and TAP TAP uses mOOHbile technology in whereabouts for Renault

Clear Channel and TAP TAP uses mOOHbile technology in whereabouts for Renault

MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]

Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]

Circles.Life unveils ‘brick phones’ to show why smartphones without data are useless

Circles.Life unveils ‘brick phones’ to show why smartphones without data are useless

Circles.Life has unveiled a new campaign aimed at shifting perceptions of mobile users experience and shedding new light on what it means to be ‘data deprived’. The campaign was conceptualised from the insight that no matter how cutting-edge a new smartphone is, as major mobile brands across the globe announce their latest flagship phones, it […]

GM puts an e-commerce marketplace in the dashboard

GM puts an e-commerce marketplace in the dashboard

 Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]