McDonald’s and OMD UK Team with London Tube Map to Curb Commuter Cravings

McDonald’s and OMD UK Team with London Tube Map to Curb Commuter Cravings

A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]

MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

For the launch of its new Pantene Anti Dandruff Shampoo for women in Indonesia, Procter & Gamble’s (P&G) campaign objective was to reach and engage with all female customers between the ages of 15-55 years. The customers needed to come from across all rural and urban areas, as well as all “secondary cities and urban agglomerates in […]

Lipton Ice Tea Helps Aussies ‘Beat the Heat’ in New Snapchat Campaign

Lipton Ice Tea Helps Aussies ‘Beat the Heat’ in New Snapchat Campaign

In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees.  Ads are served […]

Skype Begins Testing Live Reactions and Integrated Camera

Skype Begins Testing Live Reactions and Integrated Camera

Skype has begun testing new features on its mobile app. The Microsoft-owned communication platform has introduced in-call reactions, messaging reactions, an integrated camera, and a ‘find’ panel, in beta. In-call reactions enable the user to add live emoticons, text and photos to video calls – similar to a Facebook Live video or Periscope. In addition, […]

Starbucks partners with WeChat to launch social gifting feature for customers

Starbucks partners with WeChat to launch social gifting feature for customers

Starbucks has launched a social gifting feature on WeChat to create more digital connections with Chinese customers. The feature “用星說” (Say it with Starbucks) has launched on messaging app Weixin (WeChat) following a two-week trial. The feature enables users to instantly gift a Starbucks drink or digital gift card, which is stored in the receivers […]

Big Mouth Strikes Again For Ted Baker 2017 Valentine’s Day Campaign

Big Mouth Strikes Again For Ted Baker 2017 Valentine’s Day Campaign

[KGVID]http://www.marcomm.news/wp-content/uploads/2017/02/Ted-Baker-Promo-Video_Short.mp4[/KGVID] Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile […]

Meet LEVO – The app that lets co-passengers connect on a flight

Meet LEVO – The app that lets co-passengers connect on a flight

In the age of digital connectedness, this startup goes above and beyond to bring people together and make networking everyone’s cup of tea. Meet LEVO, a platform that allows air-travellers to connect with co-passengers and meet them at the airport or in the flight. LEVO enables users to utilise their travel downtime to expand their […]

Saavn Launch Programmatic Audio Ads for Mobile Devices in India

Saavn Launch Programmatic Audio Ads for Mobile Devices in India

Saavn announced the launch of programmatic audio advertising in India, the newest addition to Saavn’s extensive suite of advertising technology offerings. This groundbreaking new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimization, and reporting of audio ad inventory into a few simple steps. Major brands across India, including Saavn’s current base […]

AKQA’s Potato introduces the new Tate App

AKQA’s Potato introduces the new Tate App

Tate have launched their new and expanded iOS and Android app that provides visitors with a free and easy-to-navigate guide on all things Tate. Working collaboratively with Tate, web development company Potato, who became part of the AKQA network in 2016, enhanced the iOS app, and built a new Android app – ensuring even more […]

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