Gorillaz and Telekom Electronic Beats Launch Mixed Reality App

Gorillaz and Telekom Electronic Beats Launch Mixed Reality App

11th April 2017 sees the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the Gorillaz App, which is available on both Android and iOS, will allow fans to immerse themselves in […]

McDonald’s Australia Launches the First ‘Snaplications’ Lens via VML Sydney

McDonald’s Australia Launches the First ‘Snaplications’ Lens via VML Sydney

In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]

Y&R develop an AR app for Switzerland’s biggest retailer, Migros

Y&R develop an AR app for Switzerland’s biggest retailer, Migros

Switzerland’s largest retail company Migros looks to usher in the revolutionary future of shopping with the new augmented reality (AR) function of their app called ‘Discover’. It uses the smartphone camera to identity unique features on the product packaging and match them with the product database. As soon as a product has been “discovered”, the product name appears on […]

GTB Brazil and Ford Transform Instagram Stories into an Interactive Game

GTB Brazil and Ford Transform Instagram Stories into an Interactive Game

Learning about fuel economy, autonomous technology and engine power just became fun with this nifty experience built inside of Instagram. Ford Brazil has launched a game on its profile (@fordbrasil) titled ‘Ford Finger Drive’. Without using any kind of programming, the game utilises the functions Instagram Stories already have (like tapping the screen to move […]

Ordoo’s Tom Dewhurst discusses if mobile ordering is an operational challenge or relief

Ordoo’s Tom Dewhurst discusses if mobile ordering is an operational challenge or relief

Mobile ordering systems must be built around a venue’s existing operations and enhance their processes. If this fundamental concept is ignored, the fantastic benefits to owners’ profitability and their customers’ journeys will be lost. Quick-service venues around the UK are right to be considering the value mobile ordering could bring to them. They can see […]

Indie developer uses hybrid rendering approach to deliver a more realistic mobile VR experience

Indie developer uses hybrid rendering approach to deliver a more realistic mobile VR experience

Independent virtual reality start up Mostly Human Studios has released Just Relax, a virtual reality relaxation and meditation app for the Samsung Gear VR that uses a hybrid rendering approach to place the user in a beautiful beach paradise that can help them de-stress and unwind. The app allows the user to sit and relax […]

Coca-Cola Germany Launch ‘SnapSkate’ The First Ever Native Snapchat Game

Coca-Cola Germany Launch ‘SnapSkate’ The First Ever Native Snapchat Game

Coca-Cola takes everybody by surprise with an innovative twist on social media platform Snapchat. In the course of the launch campaign for the new Coca-Cola Zero Sugar, Ogilvy & Mather Berlin developed a game utilising the Snapchat Stories feature. “SnapSkate”, a classic Jump’n’Run game, lets teens control pro skater Denny Pham through several levels – […]

1 20 21 22 23 24 32