Hollywood VFX Veteran Makes Magic With Augmented Reality

Hollywood VFX Veteran Makes Magic With Augmented Reality

Originally created as an Augmented Reality test project, this magical Tarot Card experience was truly enchanted. Now it’s available for iOS and Android users on Google Play and the App Store for use both as a view-through mobile app and in Google Cardboard or Daydream headsets. Big Blue Ceiling, the Extended Reality think tank created […]

StubHub: Buy And Sell The Hottest Tickets

StubHub: Buy And Sell The Hottest Tickets

StubHub is the premier online marketplace for buyers and sellers to trade tickets for the hottest gigs, concerts and sports events. The eBay-owned brand had a well established presence and multi-channel customer base in the US, but we needed to establish brand awareness in the UK. Fetch works with StubHub on both sides of the […]

Case Study: Voice Command Recipe App for Philadelphia Cream Cheese

Case Study: Voice Command Recipe App for Philadelphia Cream Cheese

Philadelphia is the leading brand in the cream cheese category in Brazil. Its campaign promotes cooking therapy: the moment when your friends gather around the stove and make special memories while cooking. To establish that purpose, the Mondelez brand needed a recipe app, teaching fans how to prepare recipes with the cream cheese. Since there […]

Charlotte Tilbury Launches World’s First 360° Virtual Reality Experience Starring Kate Moss

Charlotte Tilbury Launches World’s First 360° Virtual Reality Experience Starring Kate Moss

Today Charlotte Tilbury announced the launch of the world’s first virtual reality experience starring the iconic and globally renowned supermodel, Kate Moss. The dazzlingly beautiful VR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner. It is the latest element in an extensive global […]

Pepsi transforms Twitter users’ photos into branded moments with stickers

Pepsi transforms Twitter users’ photos into branded moments with stickers

PepsiCo is the first to partner with Twitter for its promoted sticker launch as the next leg in the consumer packaged goods marketer’s Pepsimoji campaign, which is populating the physical and digital realms with millennial-friendly symbols. The promoted Twitter stickers will allow users to connect with Pepsi by incorporating marketed content within their own photos, […]

Budget Direct offers virtual ride with ‘Captain Risky’

Budget Direct offers virtual ride with ‘Captain Risky’

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves. Case study summary • Insurance […]

Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population. CAMPAIGN […]

Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive site, which launches to coincide with the start of the 2016/17 Premier League season, is the result of Watford FC’s first partnership with global digital experience design agency Critical Mass,following a […]