BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

[KGVID]http://lovelymobile.news/wp-content/uploads/2016/12/FORD_SCREENENG.mp4[/KGVID] To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the […]

Sainsbury’s extends ‘The Greatest Gift’ campaign with karaoke Snapchat lens

Sainsbury’s extends ‘The Greatest Gift’ campaign with karaoke Snapchat lens

Sainsbury’s has extended its festive campaign, with the supermarket claiming to have launched the first ever UK karaoke Snapchat Lens. The grocer unveiled the interactive element of its ‘The Greatest Gift’ animation, which landed last month and tells the story of a hard-working Dad, Dave, voiced by James Corden. The song featured in the ad […]

Facebook Announces Creative Hub Expansion

Facebook Announces Creative Hub Expansion

Facebook announced that Creative Hub will be available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples of outstanding mobile creative across Facebook and Instagram. Creative Hub is a tool for ideating, experimenting, sharing and building great creative ideas on mobile that launched in June at Cannes […]

Gruvi launches first European cinema chatbot for ODEON Cinemas

Gruvi launches first European cinema chatbot for ODEON Cinemas

After several months of development, ODEON launched on 28 November a Facebook ChatBot that helps users discover what is playing in cinemas near them and book tickets. The chatbot, accessible through the official ODEON Facebook page, has been developed by Gruvi. Chatbots are an emerging technology that leverage messaging habits to help businesses communicate more efficiently […]

Agent Provocateur slips into uncharted territory with WhatsApp campaign

Agent Provocateur slips into uncharted territory with WhatsApp campaign

Even considering all of the advances in retail messaging in 2016, Agent Provocateur’s rollout of the first ever WhatsApp brand campaign is sure to turn heads—especially those of the couples the campaign is geared towards. Agent Provocateur claims that through the Ménage à Trois WhatsApp feature, the British lingerie retailer will become the first ever […]

Unilever debuts #ShareAMeal campaign to fight world hunger

Unilever debuts #ShareAMeal campaign to fight world hunger

Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery. The FMCG giant is tapping digital companies to help spread the message. • Postmates—Order in your meal using the popular delivery service, and for every #ShareAMeal hashtag on Twitter, […]

Google Debuts Minimal, Illustrated Campaign For Its Powerful Collaborative Apps

Google Debuts Minimal, Illustrated Campaign For Its Powerful Collaborative Apps

Google has launched a new campaign to promote ‘G Suite’ from Google Cloud that includes apps such as Gmail, Docs, Drive and Calendar. ‘G Suite’ makes it easier for people within companies to collaborate no matter where they are located around the world. The campaign is the brainchild of New York-based agency Anomaly and includes works […]

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