Cossette and Le Club AccorHotels create the world’s first biometric discovery tool for destination planning

Cossette and Le Club AccorHotels create the world’s first biometric discovery tool for destination planning

 AccorHotels is passionate about luxury, which means going above and beyond to understand their guests’ desires, even before they do. Partnering with Cossette and The Mill NY/Chicago, Seeker was created with this in mind – a biometric discovery tool designed to side step rational decision making in order to understand the destination the users […]

Movistar and Wunderman Buenos Aires launch mobile campaign to fight bullying

Movistar and Wunderman Buenos Aires launch mobile campaign to fight bullying

Wunderman has created a new campaign for Movistar, a leading telecommunications company in Buenos Aires. ‘Perspectives’ is a mobile campaign developed using a unique digital storytelling tool that allows viewers to experience dual video perspectives simultaneously – simply by rotating their phones. ‘Perspectives’ is the story of a teenager divided into two parallel timelines in […]

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Granular interests and lifestyle targeting on social media platforms such as Facebook and LinkedIn have always previously trumped that available on Google AdWords, until now. Although keywords and basic demographic data were the main ways to reach target audiences, recent developments now mean that Google’s ‘in-market’ audience targeting for search, and ‘life events’ for video […]

Harry Potter: Hogwarts Mystery Launches First Multiplayer Event: Duelling Club

Harry Potter: Hogwarts Mystery Launches First Multiplayer Event: Duelling Club

Who: Jam City, a Los Angeles based mobile games studio, in partnership with Warner Bros. Interactive Entertainment’s Portkey Games, a label dedicated to creating new Wizarding World mobile and video game experiences that place the player at the center of their own adventure, inspired by J.K. Rowling’s original stories. What: Wands at the ready! Players […]

1 14 15 16 17 18 48