Digital Industry Experts Look Ahead To DMEXCO 2018

Digital Industry Experts Look Ahead To DMEXCO 2018

As the 2018 edition of DMEXCO kicks off in Cologne on September 12, we sat down with some of digital marketing and digital business experts, to see what they are most looking forward to from this year’s conference: Carolin Schreiber, Strategic Solutions Manager, Shutterstock DMEXCO is the most anticipated event for me and my colleagues at Shutterstock […]

Debenhams drives ‘digital first’ strategy for beauty

Debenhams drives ‘digital first’ strategy for beauty

Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market.  The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]

Häagen-Dazs Trials Geo-Targeted Delivery-On-Demand Mobile eCommerce Service in Central London

Häagen-Dazs Trials Geo-Targeted Delivery-On-Demand Mobile eCommerce Service in Central London

Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]

Billion Dollar Boy launches StoryTracker, the industry’s first AI-powered Instagram Story tracking tool

Billion Dollar Boy launches StoryTracker, the industry’s first AI-powered Instagram Story tracking tool

Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. With Instagram recently releasing figures showing that Stories now has […]

BBH’s Groundbreaking AR Family Guy Game Showcases Samsung Intelligent Home

BBH’s Groundbreaking AR Family Guy Game Showcases Samsung Intelligent Home

Leading global creative agency BBH has harnessed augmented reality (AR) and a Family Guy collaboration to provide Samsung with a highly innovative way to market its products. Doorways, which launched at Berlin’s IFA innovations show, is an interactive AR platform that allows the user to step into a different world and fully immerse themselves in […]

TGI Fridays UK sees instant impact after launching mobile loyalty app

TGI Fridays UK sees instant impact after launching mobile loyalty app

Marketing automation platform Punchh and TGI Fridays UK revealed results driven by the casual dining chain’s new mobile app, expanded customer loyalty and relationship programs. In just four weeks, TGI Fridays realised significant uplift over multiple key performance indicators, including: Loyalty Visits: Up 61 percent Signups: Up 30 percent Unique guests: Up 51 percent Loyalty Revenue: Up 66 percent […]

Telekom Malaysia presents Sejahtera Malaysia celebrating Malaysia’s diverse cultures

Telekom Malaysia presents Sejahtera Malaysia celebrating Malaysia’s diverse cultures

 Telekom Malaysia Berhad (TM) unveiled its ‘TM Sejahtera Malaysia’ to mark Malaysia’s National Day – an innovative campaign that celebrates Malaysia’s diverse cultures by combining six different languages and two films together to create one unique experience. Created by Grey Malaysia, the campaign is centred around the song ‘Sejahtera Malaysia’ which was re-recorded in six […]

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