Global mobile ad revenue soared to €37bn last year

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research. The findings, from IAB Europe and IHS revealed that mobile display continues to outpace search and grew by an exponential 92.6% […]

MMA Launches New Chapter In Germany, 5th Biggest Mobile Ad Spend Market

MMA Launches New Chapter In Germany, 5th Biggest Mobile Ad Spend Market

The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever. Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion. The MMA Germany will kick off its […]

Mobile Prodigies – How do Generation Z and Millennials respond to Mobile Advertising

Mobile Prodigies – How do Generation Z and Millennials respond to Mobile Advertising

The new research provides significant new insights into the behaviour and attitudes of young generations as they respond to mobile advertising. Verve, a leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers […]

DMEXCO: Google AdWords get new Universal app campaigns and video capabilities

DMEXCO: Google AdWords get new Universal app campaigns and video capabilities

At dmexco in Germany today, Google announced two new updates to its ad innovations that will help brands connect customers with what they want at the right time. These new capabilities are specifically aimed at mobile-first users. The new features AdWords is getting are the next generation of Universal App Campaigns and TrueView for action. […]

comScore Introduces Mobile Audience Campaign Reporting in Canada and the United Kingdom

comScore Introduces Mobile Audience Campaign Reporting in Canada and the United Kingdom

Launch Enables More Comprehensive Measurement of Campaign Demographics and GRPs within comScore vCE comScore today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom. Through the addition of demographic data partners, including recently-added Spotify, this latest vCE release brings mobile advertising into alignment with […]

Snapchat adopts Facebook-style ad targeting like email, mobile device matching

Snapchat adopts Facebook-style ad targeting like email, mobile device matching

Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view. Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like. Snapchat […]

How mobile payment apps can work as marketing tools

How mobile payment apps can work as marketing tools

(c)iStock.com/Petar Chernaev Mobile payments are exploding. With the number of users forecast to grow by 62% to almost a fifth of smartphone users in the US this year, according to eMarketer, the value of proximity mobile transactions is expected to surge to $27bn in 2016. The boom has been a long time coming. But now […]

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