SOTI Unveils 2017 Mobile Retail Technology Trends

SOTI Unveils 2017 Mobile Retail Technology Trends

In response to flat line retail sales growth, innovative retailers are aggressively pursuing the omnichannel to create a seamless shopping experience across all channels, including in-store, online, mobile and social. They are exploiting the Internet of Things (IoT) and deploying exciting new technology in-store while empowering their “connected associates” with training and technology to improve […]

Smaato: In-App Mobile Advertising Accounts for 81 Percent of Ad Spend Compared to Mobile Web

Smaato: In-App Mobile Advertising Accounts for 81 Percent of Ad Spend Compared to Mobile Web

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q3 2016 Global Trends in Mobile Advertising Report. Smaato analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily […]

Mobile is Key to Driving Retailer Loyalty Programs

Mobile is Key to Driving Retailer Loyalty Programs

Digital transformation — the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to increase profits via savvy execution of customer loyalty programs. That’s the key takeaway from expert analysts in a new eBook sponsored by CodeBroker, a developer of mobile marketing technologies for retailers. Available now as a […]

Older Millennials More Likely than Younger to Use Mobile Payments

Older Millennials More Likely than Younger to Use Mobile Payments

Though mobile payments have experienced only modest growth in the last year, the frequency of in-store mobile payments has increased significantly among one key demographic—25- to 34-year-olds. According to the December 2016 Deloitte Mobile Consumer Survey, which polled 2000 US internet users ages 18 to 74, older millennials are twice as likely to make mobile […]

IAB and PwC: Ad spend to continue its climb

IAB and PwC: Ad spend to continue its climb

Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement. The report is based on information provided by companies that sell online advertising, including data related to online revenue from web sites, commercial online services, and other activities. The latest IAB […]

Mobile Music Streaming is a $220m Ad Opportunity

Mobile Music Streaming is a $220m Ad Opportunity

A joint study by music streaming service Spotify and WPP-owned investment management firm GroupM claims that mobile music streaming represents a $220m (£179m) opportunity for advertisers that is not being taken advantage of. GroupM and Spotify have a multi-year data and research partnership aimed at studying streaming media consumption and finding new ways to monetise […]

Mobile Trade Groups: Event-Driven Impressions Have Stronger Ad Potential

Mobile Trade Groups: Event-Driven Impressions Have Stronger Ad Potential

Rather than a “count-on-download” minimum, the mobile ad industry should embrace a “count-on-begin-to-render” ad impression measurement minimum. That’s according to new guidelines proposed by the IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association). References to “served” impressions have been removed from the proposed guidelines, substituting them with the […]

Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

In Asia-Pacific, with a higher penetration of mobile phone users and growth in usage than any other region, businesses understandably invest a significant portion of their media budgets in mobile advertising. eMarketer estimates nearly a quarter of the region’s total media ad spending will be devoted to mobile internet advertising by the end of 2016, […]

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