The UK Leads France and Germany for Online Grocery Shopping, According to RichRelevance

The UK Leads France and Germany for Online Grocery Shopping, According to RichRelevance

Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research. The online grocery survey from RichRelevance looks at consumer’s attitudes towards buying groceries online. The research, which includes responses from over 2,000 […]

Amazon closing the gap on Flipkart in India, says Forrester

Amazon closing the gap on Flipkart in India, says Forrester

The battle between e-commerce companies Amazon and Flipkart in India continues to intensify as Amazon is now closing the gap on Flipkart, according to Forrester. Flipkart raised $2.5 billion from Softbank in 2017, bringing its total funding to $6bn to date and competing with Amazon, which committed $5bn to India for market share. After surpassing […]

Two-Thirds of voice-assisted device owners never purchase through them, according to Episerver

Two-Thirds of voice-assisted device owners never purchase through them, according to Episerver

Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don’t own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver. For its annual “Reimagining Commerce: Global Findings” report, Episerver surveyed 4,000 online shoppers in four global markets and […]

Australia’s online advertising industry records $7.9 billion revenue in 2017, according to IAB and PwC report

Australia’s online advertising industry records $7.9 billion revenue in 2017, according to IAB and PwC report

The online advertising industry in Australia recorded a seven percent increase in revenue in 2017, with total revenue reaching $7.9 billion. Search and directories took top position for all categories, recording a five percent growth to reach $3.6 bn, which is 45% of all advertising dollars spent in Australia. Coming in second was general display, […]

IAB UK analysis demonstrates digital display is effective in raising brand awareness

IAB UK analysis demonstrates digital display is effective in raising brand awareness

The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns. In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017. The metrics used in the analysis measured […]

Two-thirds of advertisers plan ads for voice-activated devices this year, according to MTM

Two-thirds of advertisers plan ads for voice-activated devices this year, according to MTM

Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to create ads specifically for these gadgets in the coming year. A survey of 232 UK media agency and brand-side executives by MTM has found that 79% of advertisers and agencies believe reaching audiences through voice-activated devices in […]

Just 25% of Instagram influencers are compliant with FTC rules, according to Inkifi

Just 25% of Instagram influencers are compliant with FTC rules, according to Inkifi

While 71.5% of Instagram influencers attempted to disclose their relationships with sponsors, only 25% did so in a way that complies with guidelines from the U.S. Federal Trade Commission, according to a study by Inkifi. Health and fitness influencers were the worst at posting sponsorship notices, with only 60% attempting to disclose and just 16% […]

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