Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

In Asia-Pacific, with a higher penetration of mobile phone users and growth in usage than any other region, businesses understandably invest a significant portion of their media budgets in mobile advertising. eMarketer estimates nearly a quarter of the region’s total media ad spending will be devoted to mobile internet advertising by the end of 2016, […]

UK Consumers Using Mobile More Than Ever in Run-up to Christmas

UK Consumers Using Mobile More Than Ever in Run-up to Christmas

In the run-up to Christmas 2016, average mobile traffic has seen an increase of 26 per cent compared to 2015 year-on-year. Since Black Friday, 68 per cent of all online retail traffic has come through mobile and tablets. According to research from Salmon, this mirrors Black Friday – where for the first time mobile overtook […]

IAB: 62% of connected device owners are open to advertising

IAB: 62% of connected device owners are open to advertising

Research from the IAB into the Internet of Things (IoT) claims that 65% of owners of such devices are open to receiving ads on these screens – a statistic that is likely to prove interesting to marketers in the run-up to next month’s Consumer Electronics Show where connected devices are likely to take center stage. […]

Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising

Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising

Yieldmo, the leading design-driven premium mobile advertising provider, announced the results of an in-depth research study—entitled Answering the Call for Better Mobile Advertising Experiences—aimed at understanding how better-designed mobile ad formats impact consumers, brand advertisers and publishers. The study, which was executed by independent usability research firm Applause, surveyed nearly 400 U.S. consumers on their […]

Ad Creative Identified as Key Driver of Customer Engagement and Media ROI in Independent Study

Ad Creative Identified as Key Driver of Customer Engagement and Media ROI in Independent Study

Celtra, the leading creative management platform for digital advertising, released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted by Forrester Consulting on behalf of Celtra.  The study found that brands who prioritize creative see improved customer response rates and achieve higher brand recognition. Forrester predicts that mobile advertising spend […]

Warc Toolkit: Artificial Intelligence to impact the marketing industry in 2017

Warc Toolkit: Artificial Intelligence to impact the marketing industry in 2017

Warc, the global marketing intelligence service, concludes that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete – such as speech recognition or interpreting data – will have a major impact on the marketing industry in 2017. David Tiltman, Warc’s Head of Content, […]

MMA: Marketers See Location Data as Key to Mobile Advertising

MMA: Marketers See Location Data as Key to Mobile Advertising

A recent Mobile Marketing Association report, titled “How Marketers Are Using Location Data – And the Road Ahead” found that the majority of marketers see location data as a key component of mobile advertising. Forty-six percent of marketers and 47 percent of agencies believe location data is critical, and an additional 50 percent of marketers and 43 […]

YouAppi: Native App User Acquisition Ads Outperform & Out Convert Other Mobile Ad Units

YouAppi: Native App User Acquisition Ads Outperform & Out Convert Other Mobile Ad Units

YouAppi, a leading mobile growth marketing platform for premium mobile brands, is announcing research based on hundreds of mobile user acquisition campaigns in 2016 proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units. Despite the challenges of customizing native ads to match the look and feel […]

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