Programmatic Advertising to Grow 31 Per Cent in 2017

Programmatic Advertising to Grow 31 Per Cent in 2017

Programmatic advertising is set to become the principal method of trading digital display, as it grows faster than all other digital channels, according to forecasts from media agency Zenith. Across the 41 markets covered by the report, programmatic is forecast to grow 31 per cent year-on-year in 2017, while social media will increases by 25 […]

Warc Unveils Effective Global Social Strategy Trends of 2016

Warc Unveils Effective Global Social Strategy Trends of 2016

Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016. The ‘Seriously Social 2016‘ report features analysis by Peter Field, the renowned independent marketing consultant. Field scrutinised data attached to entries to […]

Three-Quarters of Marketers Prioritise Social Media when Launching New Products

Three-Quarters of Marketers Prioritise Social Media when Launching New Products

Research unveiled has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans. The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the UK, US […]

Mobile Racks up Record $450m Thanksgiving Sales

Mobile Racks up Record $450m Thanksgiving Sales

Thanksgiving Day brought in a record $449m (£361m) in revenue from mobile devices between midnight and 5pm ET, an increase of 58.6 per cent over 2015. Smartphones accounted for $322m of that figure, while tablets banked $127m. The report from Adobe, based on aggregated and anonymous data from 21bn visits to retail websites in the […]

European online ad spend up 13% as mobile drives growth

European online ad spend up 13% as mobile drives growth

Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn spent on online advertising is up from from €16.4bn in H1 […]

eMarketer: To Reach Mobile Users in Indonesia, Try Messaging App Ads

eMarketer: To Reach Mobile Users in Indonesia, Try Messaging App Ads

eMarketer predicts Indonesia will have the highest rate of mobile phone user growth in Asia-Pacific in 2016 and continue to lead the region by that measure through at least 2020. But marketers hoping to connect with this burgeoning audience face an audience with lackluster enthusiasm for most mobile advertising. According to an October 2016 survey by […]

Nielsen Digital Ad Report Examines Mobile Advertising Growth

Nielsen Digital Ad Report Examines Mobile Advertising Growth

The latest Nielsen Digital Ad report looks at mobile ad performance, its connection to female users and trends to watch as the market continues to grow. The latest data examines the challenges in reaching the right consumers and exploring how successful mobile ads in the U.S. are reaching their intended audience, as well as trends […]

Mobile Ad Targeting Is Improving, According to Nielsen

Mobile Ad Targeting Is Improving, According to Nielsen

In the past 10 years, the volume of media consumed on mobile devices has grown rapidly, but marketers’ uptake of mobile advertising has been relatively slow by comparison. That’s partly because of limitations around the ability to accurately target consumers on mobile devices, marketers say. According to research by Nielsen, those targeting challenges could be […]

Goodway Group: Programmatic display ad prices tipped to surge 20% by 2018

Goodway Group: Programmatic display ad prices tipped to surge 20% by 2018

The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by as much as 20% across North America by 2018 due to publishers taking advantage of improved yield optimization technologies, according to a study. Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models […]

Isobar Launches Data Insight Area; Brazilian Users Spend Half of their Mobile Allowance with Ads

Isobar Launches Data Insight Area; Brazilian Users Spend Half of their Mobile Allowance with Ads

Isobar, the Dentsu Aegis Network’s agency in Brazil, announced a new area called Data Insights. The main goal is to work on data analytics and interpretation in different platforms, supporting the agency’s efforts in advertising campaigns. Danilo Futema, who has experience in business analytics working for the agency Cubocc, is the leader of the area. […]

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