SITO expects location-based mobile ad market to grow to about $18 billion in 2019

SITO expects location-based mobile ad market to grow to about $18 billion in 2019

A small U.S. advertising company is making waves in the tiny but rapidly growing market for personalized mobile advertising. SITO Mobile Ltd uses location-based data to target ads to users of more than 250,000 mobile apps, including the Wall Street Journal, Pandora and Major League Baseball. SITO collects data including a device’s ID and location […]

New app industry survey: 86% of marketers will use remarketing in next year

New app industry survey: 86% of marketers will use remarketing in next year

Apsalar, the Mobile ROI platform that helps mobile-first marketers drive extraordinary growth, and Thomvest Ventures, a Silicon Valley-based venture capital firm, released the results of a global survey of enterprise mobile app marketers, focused on how these business leaders are investing their marketing dollars. The survey, conducted in July/August 2016, queried app marketers from around […]

The Economist Brings Journalism and Global Perspective To The Snapchat Discover Platform

[KGVID]http://lovelymobile.news/wp-content/uploads/2016/10/The-Economist-video.mp4[/KGVID] The Economist, a leading source of analysis on international business and world affairs, today announced that it will bring its mind-stretching journalism and global perspective to Snapchat users in the US,Canada, Britain and Australia through the Snapchat Discover platform. Each weekend The Economist will publish an edition on Snapchat Discover that examines one theme […]

McDonald’s, Unilever and Gatorade among the first to run Snapchat API campaigns

McDonald’s, Unilever and Gatorade among the first to run Snapchat API campaigns

McDonald’s, Unilever and Gatorade are among the first advertisers to purchase Snapchat ads via third parties in what appears to be a test of the app’s programmatic potential. Rather than rush to explore that potential, the mobile messaging app is carefully testing automated ads with a select number of brands. These include Gatorade and Nissan […]

Xurpas buys Art of Click for $45M

Xurpas buys Art of Click for $45M

Technology firm Xurpas Inc. is taking over a fast-growing mobile advertising network in Asia Pacific with a $45-million deal to buy 100 percent of Singapore-based technology firm Art of Click Pte. Ltd. Art of Click has created a proprietary, next generation ad optimization platform for advertisers. Its platform supports both client brands and global and […]

Brands need to respect consumer journey and control in mobile advertising

Brands need to respect consumer journey and control in mobile advertising

Building better mobile advertising experiences comes down to understanding the consumer journey, being contextually relevant, and respecting their ability to opt in and out of engagement. That’s the view of Exponential head of mobile for APAC and South Africa, Nicole Liebmann, who presented on how to optimise mobile advertising at the vendor’s recent customer breakfast […]

Facebook Introducing Marketplace: Buy and Sell with Your Local Community

Facebook Introducing Marketplace: Buy and Sell with Your Local Community

By Mary Ku, Director of Product Management Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. This activity started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month — […]

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis, a global pioneer in advanced location data technology, has formed a strategic partnership with leading African mobile marketing and media specialist, Mobiclicks. The partnership will enable Blis’ industry-leading, mobile location-based advertising products and solutions to be available in sub-Saharan media markets for the first time, helping Blis to service its growing roster of global […]

Rise of ad-blockers shows advertising does not understand mobile, say experts

Rise of ad-blockers shows advertising does not understand mobile, say experts

Everyone hates mobile ads – even advertisers. In the midst of the advertising industry’s annual summit in New York last week, agency directors, media buyers and other ad-world professionals were up in arms about ad-blocking software expanding and improving beyond their capability to defeat it. Many admitted they have no one to blame but themselves. […]

Where Facebook is looking to put a lot more ads

Where Facebook is looking to put a lot more ads

Josh Edelson | AFP | Getty Images Facebook is already dominant in mobile advertising, and the company has the opportunity to become even more so through its messaging services — What’s App and Facebook Messenger.  The company sees natural fits for brands on its messenger apps, Facebook executives said during a press question-and-answer session during […]

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