Mobile to be the third largest ad channel globally by the end of 2016

Mobile to be the third largest ad channel globally by the end of 2016

Mobile advertising’s power play continues, as Warc, the marketing intelligence service, predicts that by the end of the year it will be the world’s third-largest advertising channel by revenue. Warc’s latest Consensus Ad Forecast indicates that global advertising spend will rise by 4.5 per cent during 2016 as a whole, before the growth rate slows to […]

Social Ad Spend Up 40 Per Cent in Q3 of 2016

Social Ad Spend Up 40 Per Cent in Q3 of 2016

Ad spend on the major social networks rose by 40 per cent between Q2 and Q3 2016, according to the Q3 2016 Social Trends Report from Kinetic. The report looks at ad spend on all campaigns that ran through Kinetic Social’s social marketing platform, serving over 2.75bn impressions in Q3 2016. This report includes ad […]

Mobile Will Represent 75% Of Internet in 2017, Bigger Ad Medium Than Print & OOH Combined

Mobile Will Represent 75% Of Internet in 2017, Bigger Ad Medium Than Print & OOH Combined

Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 — up from 68% this year, according to a mobile advertising forecast released by Publicis’ Zenith unit. The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% […]

Technology-driven Millennials remain narcissistic as they age

Technology-driven Millennials remain narcissistic as they age

SYZYGY, a full service-digital agency, partially owned by WPP, released the results of a new survey that found adult Millennials are 16% more narcissistic than other generations and remain narcissistic as they age. Given that Millennials now represent the core mainstream adult consumer, spending some $200 billion each year in the U.S., marketers are searching […]

Two-thirds of Brits Unlikely to Try a Mobile-only Bank

Two-thirds of Brits Unlikely to Try a Mobile-only Bank

63 per cent of Britons say they would be ‘unlikely’ to try a mobile-only bank, according a Nielsen study. The main reason given for this unwillingness was concerns over security, but preference for visiting a branch – 50 per cent higher than the global average – was also a factor. Of the 63 countries surveyed, […]

Mobile ad spending still on the rise says new Smaato report

Mobile ad spending still on the rise says new Smaato report

Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato’s platform receives over 300 billion ad impressions each month, which are auctioned through a network of over 450 […]

Integrated ‘TV + Mobile’ campaigns drive higher purchase intent for Brands

Integrated ‘TV + Mobile’ campaigns drive higher purchase intent for Brands

Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated ‘TV + Mobile’ campaigns compared to ‘TV only’ campaigns. The multiscreen approach is seen to deliver significantly higher impact on stimulating purchase intent in consumers in addition to being more cost-effective as compared to […]

Mobile ads are now more expensive than desktop advertisements

Mobile ads are now more expensive than desktop advertisements

Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. The report data showed that companies […]

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