Communications and social increasingly dominate app time

Communications and social increasingly dominate app time

The increasing popularity of Facebook, WhatsApp and Instagram mean communications and social media is accounting for a greater share of the time people spend on apps than ever, according to measurement firm Verto Analytics. Measuring the cross-device behaviour of nearly 5,000 UK adults revealed the monthly time spent on communications and social media apps grew by 11.2 […]

Contactless retail payments will pass $1 trillion by 2019

Contactless retail payments will pass $1 trillion by 2019

Contactless retail payments made via cards, mobile and wearables are set to reach $1.3 trillion (£1.01 trillion) in value globally by 2019 – more than double the estimated $590bn estimated for this year. According to research from Hampshire-based analyst Juniper Research, cards will continue to contribute the most to total contactless transactions – accounting for […]

Chatbots will save the customer service industry over $8bn by 2022

Chatbots will save the customer service industry over $8bn by 2022

Chatbots are set to save the customer service industry over $8bn (£6.2bn) by 2022, up from just $20m this year, with the healthcare and banking sectors benefitting the most. According to a study from Hampshire-based analyst Juniper Research, the banking sector is most suited to an immediate rollout of chatbots compared to other industries because […]

Growth in mobile ad spend leading to decline in ad viewability levels

Growth in mobile ad spend leading to decline in ad viewability levels

The increase in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics. While mobile advertising has recently helped the UK’s digital ad spend surpass the £10bn mark for the first time, other forms of digital advertising are now showing signs […]

eMarketer Releases New Programmatic Advertising Estimates

eMarketer Releases New Programmatic Advertising Estimates

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By the end of the forecast period, that share will rise to 84.0%, leaving little doubt […]

Mobile driving UK digital ad spend past the £10bn threshold

Mobile driving UK digital ad spend past the £10bn threshold

Digital ad spend in the UK increased by 17% in 2016 to reach £10.3bn – the fastest growth rate in the industry in nine years. The reason attributed to this? Mobile. As we become a constantly connected society, mobile is becoming consumers’ default and often primary, gateway to the internet. According to the Internet Advertising […]

Tune: 84 per cent of Millennials Act on Location-Based Notifications

Tune: 84 per cent of Millennials Act on Location-Based Notifications

Location-based notifications can make the difference between a successful, engaging app and one that is soon uninstalled, with 84 per cent of millennials more likely to take action when notifications are tailored to their current location, according to a new whitepaper from Tune. Location data is just one of the crucial tools needed to optimise how […]

1 36 37 38 39 40 60