Older Millennials More Likely than Younger to Use Mobile Payments

Older Millennials More Likely than Younger to Use Mobile Payments

Though mobile payments have experienced only modest growth in the last year, the frequency of in-store mobile payments has increased significantly among one key demographic—25- to 34-year-olds. According to the December 2016 Deloitte Mobile Consumer Survey, which polled 2000 US internet users ages 18 to 74, older millennials are twice as likely to make mobile […]

IAB and PwC: Ad spend to continue its climb

IAB and PwC: Ad spend to continue its climb

Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement. The report is based on information provided by companies that sell online advertising, including data related to online revenue from web sites, commercial online services, and other activities. The latest IAB […]

Mobile Music Streaming is a $220m Ad Opportunity

Mobile Music Streaming is a $220m Ad Opportunity

A joint study by music streaming service Spotify and WPP-owned investment management firm GroupM claims that mobile music streaming represents a $220m (£179m) opportunity for advertisers that is not being taken advantage of. GroupM and Spotify have a multi-year data and research partnership aimed at studying streaming media consumption and finding new ways to monetise […]

Mobile Trade Groups: Event-Driven Impressions Have Stronger Ad Potential

Mobile Trade Groups: Event-Driven Impressions Have Stronger Ad Potential

Rather than a “count-on-download” minimum, the mobile ad industry should embrace a “count-on-begin-to-render” ad impression measurement minimum. That’s according to new guidelines proposed by the IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association). References to “served” impressions have been removed from the proposed guidelines, substituting them with the […]

Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

Brands and Agencies in Asia-Pacific Double Down on Mobile Marketing

In Asia-Pacific, with a higher penetration of mobile phone users and growth in usage than any other region, businesses understandably invest a significant portion of their media budgets in mobile advertising. eMarketer estimates nearly a quarter of the region’s total media ad spending will be devoted to mobile internet advertising by the end of 2016, […]

UK Consumers Using Mobile More Than Ever in Run-up to Christmas

UK Consumers Using Mobile More Than Ever in Run-up to Christmas

In the run-up to Christmas 2016, average mobile traffic has seen an increase of 26 per cent compared to 2015 year-on-year. Since Black Friday, 68 per cent of all online retail traffic has come through mobile and tablets. According to research from Salmon, this mirrors Black Friday – where for the first time mobile overtook […]

IAB: 62% of connected device owners are open to advertising

IAB: 62% of connected device owners are open to advertising

Research from the IAB into the Internet of Things (IoT) claims that 65% of owners of such devices are open to receiving ads on these screens – a statistic that is likely to prove interesting to marketers in the run-up to next month’s Consumer Electronics Show where connected devices are likely to take center stage. […]

Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising

Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising

Yieldmo, the leading design-driven premium mobile advertising provider, announced the results of an in-depth research study—entitled Answering the Call for Better Mobile Advertising Experiences—aimed at understanding how better-designed mobile ad formats impact consumers, brand advertisers and publishers. The study, which was executed by independent usability research firm Applause, surveyed nearly 400 U.S. consumers on their […]

Ad Creative Identified as Key Driver of Customer Engagement and Media ROI in Independent Study

Ad Creative Identified as Key Driver of Customer Engagement and Media ROI in Independent Study

Celtra, the leading creative management platform for digital advertising, released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted by Forrester Consulting on behalf of Celtra.  The study found that brands who prioritize creative see improved customer response rates and achieve higher brand recognition. Forrester predicts that mobile advertising spend […]

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