Amazon Tops the Digital Advertiser Charts on Desktop and Mobile During October in India

Amazon Tops the Digital Advertiser Charts on Desktop and Mobile During October in India

Summing up the Diwali season, Adby Ventures released a report about 10,000 Active advertisers across the country advertising in the festive month ending mid-October. The report compared advertising across different platforms (desktop, mobile, videos) and mapped the increased activity of different industries in the festival season. It also released a comparison of the digital advertising […]

23% of millennials in the UK would find chatbots helpful while buying holidays

23% of millennials in the UK would find chatbots helpful while buying holidays

Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research by Teads, the inventor of outstream video and the a leading video advertising marketplace in the world. Key findings: The research reveals the impact of video ads in […]

Data Dismay Grows As More Consumers Plan to Shun Brands’ Demand for Information Ahead of GDPR

Data Dismay Grows As More Consumers Plan to Shun Brands’ Demand for Information Ahead of GDPR

A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships […]

BrandZ Reveal Top 50 Most Valuable UK Brands

BrandZ Reveal Top 50 Most Valuable UK Brands

The first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands has been announced today by WPP and Kantar Millward Brown. The list includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications. Many of these brands are incredibly strong and enduring. […]

eMarketer Releases New US Programmatic Ad Spending Figures

eMarketer Releases New US Programmatic Ad Spending Figures

US programmatic digital display ad spending will reach $32.56 billion by the end of 2017, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means. These are the findings from eMarketer’s latest report, “US Programmatic Ad Spending Forecast: The Duopoly Drives Dollars Through […]

The Cost of Acquiring a Mobile App User

The Cost of Acquiring a Mobile App User

Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via […]

UK Advertising Delivers Strongest H1 on Record

UK Advertising Delivers Strongest H1 on Record

UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982. The record investment highlighted in Advertising Association/WARC Expenditure Report data, published today, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess […]

Study reveals most engaging UK online grocery apps/website

Study reveals most engaging UK online grocery apps/website

With the days of heading to the supermarket almost over for most Brits as they trade trolleys for home delivery, mobile data platform Ogury is today announcing its new study which analyses over 32,000 mobile devices for mobile web usage and over 1.4 million app owners in the UK. Both apps and online websites have […]

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]

Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising […]

1 30 31 32 33 34 63