Huawei overtakes Apple as the second-largest smartphone seller

Huawei overtakes Apple as the second-largest smartphone seller

Huawei has taken Apple’s spot as the world’s second top-selling smartphone manufacturer, according to Gartner. The report notes that Huawei sold 49.8 million units in the second quarter of 2018, taking 13.3 percent of the smartphone market share and beating out Apple’s 44.7 million units. The report confirms another report from Counterpoint research. That 13.3 percent market […]

Now is the time to unwrap holiday cheer through targeted mobile campaigns, says YouAppi’s report

Now is the time to unwrap holiday cheer through targeted mobile campaigns, says YouAppi’s report

As families unpack from summer vacations and prepare to send kids off for a new school year, marketers are hard at work crafting holiday campaigns to entice mobile users and amp up engagement this season. According to the second annual YouAppi Mobile Holiday report, one-third of mobile marketers have already begun preparing this year’s holiday […]

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks

Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is driving video consumption (particularly on mobile-optimised social platforms), which in turn is driving up advertiser […]

YouGov/ Spafax Poll: 68% would welcome help from AI at airports when travelling

YouGov/ Spafax Poll: 68% would welcome help from AI at airports when travelling

An online YouGov poll commissioned by leading inflight entertainment and passenger engagement company Spafax published on August 22 reveals that younger travellers want airports to use technology to enhance their airport experience – but older travellers are more wary: The poll, of 2,110 respondents (Gen UK adult population of 18+), asked about their wishlist for […]

64% of shoppers feel retailers don’t truly know them, according to Salesforce report

64% of shoppers feel retailers don’t truly know them, according to Salesforce report

64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers. Salesforce’s latest Shopper-First Retail report identifies three “Shopper-First” mandates that apply to virtually all retailers, also revealed that 87% of shoppers say they start their hunt for a new product on digital channels. Interestingly, […]

SpotX Releases New ‘Global TV and Video Trends’ White Paper

SpotX Releases New ‘Global TV and Video Trends’ White Paper

SpotX, the global video advertising and monetisation platform, released a new white paper exploring the evolution of TV and digital video. Based on intelligence from select industry reports, the white paper entitled, “Global TV and Video: Five Trends Contributing To The Continued Rise of Digital” concludes that traditional methods of TV viewing remain popular due […]

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