IAB: Chinese consumers are nearly twice as likely to purchase on devices than their US counterparts

IAB: Chinese consumers are nearly twice as likely to purchase on devices than their US counterparts

The IAB has released the results of a study on digital commerce in the US and China, which found Chinese consumers engage in more shopping behaviours on smartphones and tablets than US consumers. According to the research, both the US and China have achieved “near-full adoption of digital commerce,” with 89% of Chinese consumers over […]

Middle East marketers look to mobile

Middle East marketers look to mobile

Marketers across the Middle East have developed mobile marketing strategies and find it easy to buy mobile advertising, but a new study suggests that more work needs to be done on creating mobile-friendly sites and integrating mobile with other marketing activities. The State of The Industry: Mobile Marketing in The Middle East report, from WARC and […]

M&C Saatchi Mobile debuts in India

M&C Saatchi Mobile debuts in India

M&C Saatchi Mobile, a full service mobile media agency that operates globally, has debuted in India, setting up two offices in New Delhi and Bengaluru. The company begins operations with two flagship clients, Ola and Swiggy. The move to India has given the mobile media company a footprint into a market with enormous potential for […]

70% of programmatic display ad dollars going to mobile

70% of programmatic display ad dollars going to mobile

According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth comes from SMEs in emerging markets, and a key part of this growth is closely related to marketing budgets. According to Hulya Altunbas (pictured below), CFO, […]

Carat: Major sporting events and digital to fuel global ad spend

Carat: Major sporting events and digital to fuel global ad spend

Worldwide advertising expenditure for 2016 is set surpass expectations off the back of the ongoing growth in digital and the abundance of major events such as Euro 2016, the Rio Olympics and the upcoming presidential elections, according to the latest forecasts from Carat. The global media network has published its updated forecasts based on data […]

Mobile to be the third largest ad channel globally by the end of 2016

Mobile to be the third largest ad channel globally by the end of 2016

Mobile advertising’s power play continues, as Warc, the marketing intelligence service, predicts that by the end of the year it will be the world’s third-largest advertising channel by revenue. Warc’s latest Consensus Ad Forecast indicates that global advertising spend will rise by 4.5 per cent during 2016 as a whole, before the growth rate slows to […]

Social Ad Spend Up 40 Per Cent in Q3 of 2016

Social Ad Spend Up 40 Per Cent in Q3 of 2016

Ad spend on the major social networks rose by 40 per cent between Q2 and Q3 2016, according to the Q3 2016 Social Trends Report from Kinetic. The report looks at ad spend on all campaigns that ran through Kinetic Social’s social marketing platform, serving over 2.75bn impressions in Q3 2016. This report includes ad […]

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