PubMatic report provides tangible insights about inventory quality

PubMatic report provides tangible insights about inventory quality

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a new educational white paper that sheds light on the the various elements that affect inventory quality, “Understanding Inventory Quality: Thinking Beyond Bots.” This report provides in-depth insights from the evolving definition of inventory quality and what buyers and publishers should be […]

Hotwire launches ‘The Parents of Generation Alpha’ report

Hotwire launches ‘The Parents of Generation Alpha’ report

 Hotwire, the global communications agency, releases its newest report: “The Parents of Generation Alpha”. This second report is part of an ongoing global investigation into the way technology will impact the lives of Generation Alpha, children born after 2010. This year’s findings show that UK parents increasingly believe their kids view their gadgets as […]

Search and social to drive 67% of adspend growth by 2020, says Zenith’s Ad Expenditure Forecasts

Search and social to drive 67% of adspend growth by 2020, says Zenith’s Ad Expenditure Forecasts

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published on September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. […]

Martech market approaches $100bn and will continue to growing, says Moore Stephens and WARC report

Martech market approaches $100bn and will continue to growing, says Moore Stephens and WARC report

In its annual Martech Report, top ten international accountancy firm Moore Stephens, along with WARC, the worldwide authority on advertising and media effectiveness, has valued the global marketing technology market at an estimated $99.9 billion. The study, carried out amongst more than 800 UK, North American, Asia-Pacific and European brands and agencies was initiated to […]

17 million think they use their smartphones too much: will measurement be the answer?

17 million think they use their smartphones too much: will measurement be the answer?

Thirty-nine percent of smartphone users in the UK – the equivalent of 17 million people – believe they use their smartphone too much, according to the latest research from Deloitte. Generation Z smartphone users (16-24 years-old) are particularly concerned about their usage habits, with 61% (4.3m young people) believing they use their device too much. Deloitte’s […]

Research proves high-impact digital display ads generate an amplification effect for standard media

Research proves high-impact digital display ads generate an amplification effect for standard media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]

New report reveals organisational mindset driving digital effectiveness

New report reveals organisational mindset driving digital effectiveness

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective. The research carried out by digital agency Code Computerlove, a fore-runner of product thinking as an approach, found some clear differences in the attitude, behaviours and methodologies of top-performing business versus the mainstream when it comes to their […]