Evolving holiday shopping habits have created ‘Black November’

Evolving holiday shopping habits have created ‘Black November’

Consumer spending data shows that shoppers are no longer waiting for Black Friday and Cyber Monday. The weeks leading up to the big, traditional spending days are seeing increased online traction. Brand Keys, a research consultancy, calls this earlier shopping pattern ‘Black November.’ According to a survey of more than 11,000 US consumers, over 55% […]

mCommerce revenues pass $2bn on Cyber Monday, according to Adobe

mCommerce revenues pass $2bn on Cyber Monday, according to Adobe

Figures are still being collated, but 2018’s Cyber Monday retail event looks on track to bring in a record $7.9bn (£6.2bn) in US online sales, as millions of shoppers look to online retailers for substantial discounts. According to figures from Adobe Analytics, sales were up 19.7 per cent year-on-year, a smaller increase than others seen […]

Brands must raise their social media game following a tumultuous 2018, warns new We Are Social report

Brands must raise their social media game following a tumultuous 2018, warns new We Are Social report

Brand owners must act quickly and decisively to deal with the fall-out from a tumultuous year in social media, according to global socially-led creative agency, We Are Social. The agency has now launched its annual ‘not just another trends’ report, Think Forward, which also sheds light on how brands can best navigate this harsh new […]

Retailers turn to mobile ads to win Black Friday, according to ADYOULIKE

Retailers turn to mobile ads to win Black Friday, according to ADYOULIKE

ADYOULIKE, a leading native advertising technology, reports a surge in the number of online retailers turning to mobile advertising in the run up to Black Friday and Cyber Monday. Analysis of advertisers accessing ADYOULIKE supply revealed a 300% increase in the number of retail brands accessing their premium infeed native advertising supply in the last […]

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]

European Publishers predict revenue from video, mobile and native ad formats to grow by 26% in 2019

European Publishers predict revenue from video, mobile and native ad formats to grow by 26% in 2019

Research released by Oath, in association with IAB Europe, has revealed that European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months. Over 60% said these formats are paramount to the success of their business. The study entitled ‘Understanding Programmatic Challenges […]

Only 5% of European users refuse cookies used for personalised advertising, according Teads

Only 5% of European users refuse cookies used for personalised advertising, according Teads

Teads, the Global Media Platform, is creating a weekly report about the new European General Data Protection Regulation (GDPR) being implemented by European publishers. Teads’ barometer can be considered as representative of the market, as 2/3 of comScore’s top 300 global editorial publishers are on Teads’ advertising platform. Key findings include: 63% of European publishers’ […]