eMarketer on Understanding Teens and their Smartphone Habits

eMarketer on Understanding Teens and their Smartphone Habits

Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables—or imposes—is a central fact of life for […]

Australia’s online ad market grows 12% to $7.6bn

Australia’s online ad market grows 12% to $7.6bn

The rapid growth of mobile and video advertising has powered Australia’s digital media spend to grow 12% to $7.6 billion in the year to 30 June 2017. According to PwC and IAB Australia, advertisers now invest about half of their advertising budgets into online media channels with search and directories continuing to take the largest share, […]

BlackBerry Scores Highest for All Use Cases in Gartner’s Critical Capabilities Report

BlackBerry Scores Highest for All Use Cases in Gartner’s Critical Capabilities Report

BlackBerry Limited announced that Gartner, Inc., one of the leading provider of research and analysis on the global information technology industry, has given the company the highest score for all six use cases in its Critical Capabilities for High-Security Mobility Management report for the second year in a row. Out of the 15 Enterprise Mobility […]

Android Regains the Throne in Australia

Android Regains the Throne in Australia

Android is resurgent in Australia, according to new research from International Data Corporation (IDC). The research firm found that devices with the popular Google operating system (OS) had rebounded to account for 63% of smartphones shipped in the country in Q2 2017, while Apple’s iOS was installed on 37% of devices shipped that quarter. Android’s share […]

Retail Set To Drive UK Digital Ad Spending Through 2018

Retail Set To Drive UK Digital Ad Spending Through 2018

The UK’s largest industry sector for digital ad spending will continue to be retail for the foreseeable future, with retailers driving overall digital ad spending gains in the UK through 2018, according to new forecasts from eMarketer. Among the five UK industries tracked by eMarketer – automotive, consumer packaged goods (CPG) & consumer products, travel, retail […]

Global wearables market to reach $30.5bn in revenue in 2017

Global wearables market to reach $30.5bn in revenue in 2017

Wearable sales are set to hit 310.4m in 2017, accounting for $30.5bn in revenue, up 16.7 per cent from 2016 – according to tech research and advisory company Gartner. Of the over 310m sales, 41.5m are forecasted to be smartwatches, drawing in $9.3bn in revenue.  Gartner expects smartwatch sales to total nearly 81m units by […]

comScore: Programmatic Advertising Needs Discipline

comScore: Programmatic Advertising Needs Discipline

Marketers need to take a more “disciplined” approach to their programmatic advertising campaigns following years of “unanticipated problems” within the automated buying sphere, a new report by comScore has found. The media measurement company said that brands remained dogged by issues from buying audiences at “bargain basement” rates, including the over-targeting consumers and being lured by low-priced […]