Research proves high-impact digital display ads generate an amplification effect for standard media

Research proves high-impact digital display ads generate an amplification effect for standard media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]

New report reveals organisational mindset driving digital effectiveness

New report reveals organisational mindset driving digital effectiveness

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective. The research carried out by digital agency Code Computerlove, a fore-runner of product thinking as an approach, found some clear differences in the attitude, behaviours and methodologies of top-performing business versus the mainstream when it comes to their […]

Nearly half of businesses in the US spend more than $500k on digital marketing

Nearly half of businesses in the US spend more than $500k on digital marketing

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey. The research, from The Manifest, a business news and how-to website, found that forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. The survey of 500 digital marketers […]

Buzzvil Charts Rising Interest in Mobile Lockscreen Advertising

Buzzvil Charts Rising Interest in Mobile Lockscreen Advertising

Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical businesses reap impactful consumer engagement, according to a new white paper by Buzzvil, a lockscreen advertising platform. The report, ‘The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,’ documents a growth spurt in the […]

New survey by Prezi finds attention spans aren’t shrinking — they’re evolving

New survey by Prezi finds attention spans aren’t shrinking — they’re evolving

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]

TabMo announces results of ‘Branding to Store’ study at DMEXCO 2018

TabMo announces results of ‘Branding to Store’ study at DMEXCO 2018

Six months after launching ‘Branding To Store’, its powerful mobile advertising solution for retailers wanting to drive customers to their outlets and FMCG brands that need to attract consumers to stores that stock their products, TabMo is publishing the results of the first-ever benchmark study into campaigns using this tool. The full study is attached, […]

Busy Lives, On-Demand Video and Mobile Apps Increase Appetite for Food Delivery

Busy Lives, On-Demand Video and Mobile Apps Increase Appetite for Food Delivery

More people are choosing to order meals through delivery as longer and more irregular working hours coupled with busier home lives make finding time to prepare meals difficult, new research for Deliveroo has revealed. Analysis by consumer insights firm Morar HPI found that over the past six months the proportion of people ordering food for […]

New PubMatic research shows mobile app advertising continuing to thrive worldwide

New PubMatic research shows mobile app advertising continuing to thrive worldwide

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its second Quarterly Mobile Index (QMI) of 2018, which identifies trends in mobile advertising for Q2. The report includes key points around growth in mobile app advertising, highlighting trends in mobile video, private marketplaces (PMPs) and the expansion of cross-channel monetisation. The […]

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