Smooch Launches 2nd Annual ‘State of Messaging’ 2019 Report on Conversational Business

Smooch Launches 2nd Annual ‘State of Messaging’ 2019 Report on Conversational Business

Leading omnichannel conversation platform Smooch announced the release of its second annual report on conversational business, State of Messaging 2019. For the report, Smooch spoke with over 30 distinguished experts at the forefront of the conversational revolution — from channel gatekeepers and software vendors, to industry analysts, brand stewards and startup innovators.  Companies involved include Google, […]

Chinese tourists use of mobile payments abroad overtakes cash, according to new study

Chinese tourists use of mobile payments abroad overtakes cash, according to new study

Chinese travellers use of mobile payments abroad has overtaken cash for the first time with 32% of transactions paid for digitally, according to new research. A joint report by Nielsen and Alipay, the Alibaba affiliated financial services company, found Chinese tourists were spending more money when travelling with more tourists using mobile payment while overseas. […]

Mobile is the US$120B future of tech business, according to App Annie’s research

Mobile is the US$120B future of tech business, according to App Annie’s research

With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released by App Annie, there’s nothing more vital to business than mobile. App Annie, the leading global provider for mobile data and analytics, released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to […]

57% of UK consumers would stop watching Netflix if ads were introduced, say AudienceProject

57% of UK consumers would stop watching Netflix if ads were introduced, say AudienceProject

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42% of […]

New research by Acxiom finds automotive organisations are ‘customer data dazzled’

New research by Acxiom finds automotive organisations are ‘customer data dazzled’

Against a backdrop of the worst period since the financial crisis for new car sales, new research has revealed the UK’s automotive companies could also be limited in their ability to understand and engage their customers due to data challenges. The new findings, from marketing data and services experts Acxiom, discovered that over a third of automotive […]

Digital ad spend to grow significantly in APAC in 2019, according to Dentsu Aegis Network

Digital ad spend to grow significantly in APAC in 2019, according to Dentsu Aegis Network

With the growing penetration of mobile phones across the world and the steady decline in the cost of accessing the Internet, companies are fast realising the importance of investing in digital advertising. London-based media and digital marketing communications company Dentsu Aegis Network’s latest advertising spend forecast, which analysed data from 59 markets, suggests that global growth […]

Deloitte predicts UK technology, media and telecoms sector trends for 2019

Deloitte predicts UK technology, media and telecoms sector trends for 2019

The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]

Micro Influencers get the most engagement on social media, according to AccuraCast

Micro Influencers get the most engagement on social media, according to AccuraCast

New research into influencer marketing from the UK’s leading multilingual digital marketing agency AccuraCast has revealed the waning impact of mega influencers across social media platforms. Micro influencers, defined as having between 10,000 to 99,999 followers or subscribers on a single platform, demonstrate better return on investment for marketers than mega influencers, as typically they tend to […]

Premium non-skippable video can offer brands stronger messaging opportunities, says GroupM & Kantar

Premium non-skippable video can offer brands stronger messaging opportunities, says GroupM & Kantar

Digital video is a strong driver of brand awareness but must be tailored to its environment for greater effectiveness. This is according to a new GroupM study with Kantar, which evaluated the performance of the brand impact of in-context exposure to video ads across catch-up TV, in-stream short form, in-feed video, and UGC video environments for a popular haircare […]

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