Digital Ad Spend Budgets up by Highest Rate in a Decade

Digital Ad Spend Budgets up by Highest Rate in a Decade

UK internet marketing budgets have been revised up by the greatest extent since Q3 2007, driving overall marketing budgets up. The latest survey for the IPA Bellwether Report found that 32 per cent of those surveyed had increased digital ad spend budgets versus just nine per cent that recorded a fall. That resulted in a net balance […]

Mobile Video to Lead Global Charge in Programmatic Advertising

Mobile Video to Lead Global Charge in Programmatic Advertising

A new study has found that the global programmatic advertising market is estimated to be valued at nearly $US3 billion by 2017 end and is projected to reach close to $US29.8 billion by the end of 2025. The report, conducted by Persistence Market Research, also found that sales revenue for programmatic advertising is expected to […]

Verto Analytics: Growth of personal assistant apps ‘spotty and sluggish’

Verto Analytics: Growth of personal assistant apps ‘spotty and sluggish’

The use of personal assistant apps on smartphones is showing stagnation and even a decrease in certain cases, partly as people start to use standalone home devices such as Amazon’s Echo and Google Home instead of their mobiles to complete everyday internet tasks. Consumer-centric measurement firm Verto Analytics monitored a panel of US adults who […]

Global Mobile Advertising Revenues Tops $83 Billion In 2016

Global Mobile Advertising Revenues Tops $83 Billion In 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue on July 7. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in 2016 from €39bn ($52bn) in 2015, driven by a mobile first consumer world and improving marketing technologies. Mobile display continues […]

Verve Releases New Study on the State of Location-Powered Mobile Marketing

Verve Releases New Study on the State of Location-Powered Mobile Marketing

Verve, one of the global leader in location-powered mobile marketing, announced a newly published study on the state of location-fueled strategies and campaigns among brands and advertisers active in the mobile marketing space. Pursuing the Mobile Moment, a June 2017 commissioned study conducted by Forrester Consulting on behalf of Verve, explores how mobile advertisers in […]

IAB survey demonstrates the negative impact of advertising on the mobile experience

IAB survey demonstrates the negative impact of advertising on the mobile experience

Surveying 3,600 mobile users from 18 countries spanning North and South America, Europe, Asia and Africa, the Internet Advertising Bureau’s (IAB) ‘Always On – A Global Perspective of Mobile Consumer Experience’ study reveals how mobile advertising is having an adverse effect on many people’s day-to-day experiences on their mobile phones. The research illustrates that consumer […]

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