PubMatic unveils essential digital advertising trends you need to know for 2019

PubMatic unveils essential digital advertising trends you need to know for 2019

In order to efficiently make strategic decisions, it is imperative to be armed with accurate, comprehensive information. In the digital advertising space, this is even more important, as the ecosystem evolves at an unprecedented pace. New formats are emerging, new trends are impacting the day-to-day of our businesses, and the exponential growth is expected to […]

Seasonal sales at risk as UK’s biggest retailers neglect website load speeds again

Seasonal sales at risk as UK’s biggest retailers neglect website load speeds again

The UK’s top retailers are risking seasonal sales through failure to improve their website load speeds over the past 12 months, according to a new index report. The research, carried out by leading eCommerce and digital agency Visualsoft, forms part of the company’s second annual e-retail performance report. The aim was to analyse and identify what progress the UK’s top […]

The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]

Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launched its 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media. The report also uncovered the overarching theme of a public searching for control and information, against a backdrop of economic and political uncertainty in the UK market.  The report draws on extensive consumer research, […]

Programmatic guaranteed to grow from 6% to 17% by 2020 in India, according to MMA and GroupM

Programmatic guaranteed to grow from 6% to 17% by 2020 in India, according to MMA and GroupM

Programmatic adoption is poised to grow to 52% in the next 24 months, according to research by Mobile Marketing Association (MMA) and GroupM. The report titled ‘Mobile Ecosystem and ad-Sizing Report’ 2018 further highlights that the propensity for programmatic guaranteed is increasing in India and the penetration is set to grow from 6% to 17% […]

Personal and targeted communication is driving ad growth, according to Zenith

Personal and targeted communication is driving ad growth, according to Zenith

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]

Omnichannel marketing has doubled in the last four years, according to Video Advertising Bureau

Omnichannel marketing has doubled in the last four years, according to Video Advertising Bureau

Omnichannel marketing means being agnostic about end points, says the Video Advertising Bureau (VAB). It sees all screens as worthwhile, and posits that working with many screens is the best way to pull in hard-to-reach viewers. Omnichannel is taking off in a big way for video marketers: 29 percent took a multi-screen approach in 2014, while 62 […]

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar, a leading global digital agency, released ‘Augmented Humanity: Isobar Trends Report 2019‘, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019. Written by the innovation and strategy experts across Isobar’s 85 offices in 45 […]

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