In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
[KGVID]http://www.marcomm.news/wp-content/uploads/2017/02/Ted-Baker-Promo-Video_Short.mp4[/KGVID] Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile […]
Tate have launched their new and expanded iOS and Android app that provides visitors with a free and easy-to-navigate guide on all things Tate. Working collaboratively with Tate, web development company Potato, who became part of the AKQA network in 2016, enhanced the iOS app, and built a new Android app – ensuring even more […]
McDonald’s is literally giving away its secret sauce, with the food giant poised to hand out 10,000 bottles of its world-famous Big Mac Special Sauce for the first time ever. Limited free bottles of the savoury condiment will be available in dozens of locations across the US. Customers can find out where there closest bottles […]
Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]
Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]
[KGVID]http://www.marcomm.news/wp-content/uploads/2017/01/LaunchVideo_SecuretheBag.mp4[/KGVID] Champs Sports and AKQA unveiled the retro video game titled ‘Secure the Bag’ celebrating the latest collaboration between New England heritage brand Timberland and Grammy Nominated Artist DJ Khaled. This mobile capable video game is an interactive experience leading DJ Khaled to the latest Timberland boot release using his time-traveling jet – ski to […]
WildAid, an environmental organization that focuses on reducing the demand for wildlife products, together with Wunderman, a leading global digital agency, has just launched a China-based integrated activation campaign aimed at raising public awareness of the plight of pangolins, the world’s most trafficked and least understood wild mammal. It is estimated that over 1 million […]
Whatever kooky, topical jokes can be made about 2016, it was not a funny year for the world’s refugee crisis. The number of internally displaced persons (IDPs) and asylum seekers worldwide now exceeds 50 million, with some seven million based in Jordan, Lebanon and Pakistan alone. This has unsurprisingly put strain on host countries both […]
BBC Worldwide has partnered with visual discovery platform Blippar to let people find out more about the content in the Planet Earth II series using augmented reality. The Planet Earth II series has been a runaway success in the UK, where it debuted, but also in key markets for BBC Worldwide internationally, such as Singapore […]