Esurance to Mobile Gamers: Don’t Catch and Drive

Esurance to Mobile Gamers: Don’t Catch and Drive

Esurance has launched a new campaign, “Don’t Catch and Drive,” to promote safe driving. The home and auto insurance company speaks out to remind drivers of the dangers of playing mobile games while behind the wheel. New mobile games with augmented reality have taken the world by storm. As an insurance company, Esurance frequently sees the […]

Visit Orlando’s New Mobile App a First for Travelers

Visit Orlando’s New Mobile App a First for Travelers

The No. 1 most visited destination in the U.S. – known for innovative vacation experiences – unveiled another “first” for visitors today with the beta launch of a destination mobile app that uses WayBlazer’s IBM Watson-enabled technology. The new app taps Watson’s artificial intelligence to understand conversational language from users and offer personalized recommendations of […]

Butlin’s – Welcoming a Mobile Audience

Butlin’s – Welcoming a Mobile Audience

                         A mobile optimised ad creative leading through to Butlin’s new mobile website Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunch their mobile website and promote it using a highly-targeted mobile-first search campaign.  Butlin’s have been […]

Malibu Brings the IoT to FMCG as it Turns Bottles into Digital Touchpoints

Malibu Brings the IoT to FMCG as it Turns Bottles into Digital Touchpoints

Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]

‘Breathalyzer’ Business Card You Lick To Prevent Drunk Driving by Uber

‘Breathalyzer’ Business Card You Lick To Prevent Drunk Driving by Uber

This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive. Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card […]

Hollywood VFX Veteran Makes Magic With Augmented Reality

Hollywood VFX Veteran Makes Magic With Augmented Reality

Originally created as an Augmented Reality test project, this magical Tarot Card experience was truly enchanted. Now it’s available for iOS and Android users on Google Play and the App Store for use both as a view-through mobile app and in Google Cardboard or Daydream headsets. Big Blue Ceiling, the Extended Reality think tank created […]

StubHub: Buy And Sell The Hottest Tickets

StubHub: Buy And Sell The Hottest Tickets

StubHub is the premier online marketplace for buyers and sellers to trade tickets for the hottest gigs, concerts and sports events. The eBay-owned brand had a well established presence and multi-channel customer base in the US, but we needed to establish brand awareness in the UK. Fetch works with StubHub on both sides of the […]

Case Study: Voice Command Recipe App for Philadelphia Cream Cheese

Case Study: Voice Command Recipe App for Philadelphia Cream Cheese

Philadelphia is the leading brand in the cream cheese category in Brazil. Its campaign promotes cooking therapy: the moment when your friends gather around the stove and make special memories while cooking. To establish that purpose, the Mondelez brand needed a recipe app, teaching fans how to prepare recipes with the cream cheese. Since there […]

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