Mitsubishi turns smartphones into steering wheels in dual screen interactive experience

Mitsubishi turns smartphones into steering wheels in dual screen interactive experience

Former TBWA Singapore and JWT Singapore creative Karan Dang has just released a new campaign from his new agency 180LA. It’s Dang’s first digital project since he joined 180LA as digital creative director a few months ago. To promote the launch of the 2017 Mitsubishi Mirage and All-New Mirage G4, Mitsubishi launches MirageG4NightDrive.com, a dual […]

Mercedes-Benz’s Minicar Brand Is Trying to Turn Snapchat Into Pokemon Go

Mercedes-Benz’s Minicar Brand Is Trying to Turn Snapchat Into Pokemon Go

The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA. “The brand is surprising and delighting some of their followers on Snapchat with smart-branded gear,” Mark Aikman, general manager, marketing services for MBUSA, explained via email. […]

Warburtons Celebrates 140 Years in 140 Emojis

Warburtons Celebrates 140 Years in 140 Emojis

Warburtons launches its latest social media campaign, ‘#140Years’, which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character feature in order to celebrate the history of Britain’s favourite bakery brand – adding a fun and rewarding element to the extensive online conversation that […]

Magnum answers call for ice cream with free Uber delivery

Magnum answers call for ice cream with free Uber delivery

Unilever’s Magnum is giving double meaning to the word “mobility” by partnering with Uber for a mobile campaign that delivers free ice cream to users’ doorsteps simply by having them swipe right in the application. Today, users who open the Uber app and swipe right will be able to pin their address and receive ice […]

Stance’s “Shop with the Force” campaign generates over 3.4 million activations for the brand

Stance’s “Shop with the Force” campaign generates over 3.4 million activations for the brand

The indie sock seller, Stance, in partnership with Zambezi, won the mobile category’s gold award at the 2016 Cannes International Festival of Creativity, for its Star Wars sock line’s innovative online shopping experience. Stance had to compete with large name brands such as Target and Walmart, who were spending loads on promoting their own Star […]

The Sydney Opera House invites you to #ComeOnIn with social media campaign

The Sydney Opera House invites you to #ComeOnIn with social media campaign

The Sydney Opera House’s campaign #ComeOnIn, which was an attempt to attract visitors to come inside the building rather than simply viewing it from the outside, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. The Sydney Opera House is the most Instagrammed spot in Australia, with over 8.2 million […]

Kenshoo launches support for Google Expanded Text Ads

Kenshoo launches support for Google Expanded Text Ads

Marketing firm, Kenshoo, has just become the first marketing technology provider to roll out full support for Google’s Expanded Text Ads (ETAs). When it launched in May, 45+ advertisers among the Internet Retailer Top 1000 began to deploy ETAs through Kenshoo. Since then, the company has served over 3.5m ETAs and 40% of weekly keyword […]

Water is Life Uses a Loophole on Mobile Payment App Venmo to Raise Money

Water is Life Uses a Loophole on Mobile Payment App Venmo to Raise Money

It’s no surprise that nonprofits operate on shoestring-sized budgets and are constantly working to recruit a new generation of millennial donors. But Water is Life, a charity focused on providing clean water resources, found an interesting way to hack the popular mobile payment app Venmo, which could open the floodgates to creative and stealthy digital […]

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