Publicis Inspire Grand Theft Insurance: Baloise opens branch in the world’s most dangerous city.

Publicis Inspire Grand Theft Insurance: Baloise opens branch in the world’s most dangerous city.

Carjackings, break-ins and property damage by the minute: no city harbors as many dangers as Los Santos, the fictional setting of the Grand Theft Auto video game series. But now, this locus of lawlessness is being made safer. Baloise is expanding into the virtual world. As of February 7th, gamers can take out insurance and […]

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]

SMARTY LAUNCHES “LESS MALARKEY, MORE SMARTY” CAMPAIGN

SMARTY LAUNCHES “LESS MALARKEY, MORE SMARTY” CAMPAIGN

SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]

Freeverse partners with Play the Game to launch first evolving NFTs campaign for Balearic Islands Department of Tourism

Freeverse partners with Play the Game to launch first evolving NFTs campaign for Balearic Islands Department of Tourism

Freeverse’s Living Asset™ technology will power five “Poseidonic” evolving NFT superheroes for the Balearic Islands Department of Tourism’s new campaign. The Balearic Islands Department of Tourism’s Strategic Tourism Agency (AETIB) has announced a new campaign in partnership with web3 and gaming agency Play the Game and Living Asset™ technology company Freeverse to raise awareness about […]

Mondo Robot Brings Mirage Interactive Technology to Desert Festival Coachella

Mondo Robot Brings Mirage Interactive Technology to Desert Festival Coachella

Digital product agency Mondo Robot—a proud co-conspirator within the Conspiracy Theory network—has launched the official website for the 2023 Coachella music festival with headliners Bad Bunny, BLACKPINK, and Frank Ocean. This is the third year the agency has worked with promoter Goldenvoice.  This year’s Coachella will run two consecutive weekends, April 14-16 and April 21-23. Tickets for Weekend 1 are no longer available. […]

VANISH ENLISTS PRO-GAMERS TO TACKLE VIRTUAL CLOTHING WASTE AND HIGHLIGHT REAL-WORLD ENVIRONMENTAL ISSUES

VANISH ENLISTS PRO-GAMERS TO TACKLE VIRTUAL CLOTHING WASTE AND HIGHLIGHT REAL-WORLD ENVIRONMENTAL ISSUES

#ReSkinChallenge, created by Havas London and Havas Play, sees Europe’s most  influential streamers revert to default ‘skins’ – raising questions and starting conversations in their communities Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and […]

STELLA ARTOIS UNFILTERED ANNOUNCES THE WORLD’S FIRST PLAYABLE TV AD ON THE SIMS WITH LIVE STREAM TWITCH

STELLA ARTOIS UNFILTERED ANNOUNCES THE WORLD’S FIRST PLAYABLE TV AD ON THE SIMS WITH LIVE STREAM TWITCH

Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the picturesque fictional French village scene from its iconic ‘Beer, au Naturel’ TV advert, available to download and use in The Sims. Connecting with a new gaming audience, the bespoke world has […]

EE INSPIRES NEXT GENERATION OF FILM STARS WITH INNOVATIVE AUGMENTED REALITY FILM SETS DESIGNED TO TRANSFORM AT HOME PERFORMANCES

<strong>EE INSPIRES NEXT GENERATION OF FILM STARS WITH INNOVATIVE AUGMENTED REALITY FILM SETS DESIGNED TO TRANSFORM AT HOME PERFORMANCES</strong>

EE has today launched EE Mini Movie Makers, a set of downloadable tools that use innovative AR technology coupled with AI content creation to transform children’s imaginary living room performances. Launching ahead of the 2023 EE BAFTA Film Awards – one of the biggest nights in the global cultural calendar – EE’s Mini Movie Makers […]

Tesco and Say It Now successfully deliver actionable smart speaker advertising campaign

<strong>Tesco and Say It Now successfully deliver actionable smart speaker advertising campaign</strong>

Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK’s largest supermarket chain, to successfully deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who […]

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