F/Nazca help Pinacoteca reinvent going to the museum with new interactive game

F/Nazca help Pinacoteca reinvent going to the museum with new interactive game

 The São Paulo Pinacoteca ─ the oldest art museum in the city ─ launched an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at […]

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]

WaterAid adds a new way to communicate with its supporters via mobile wallets

WaterAid adds a new way to communicate with its supporters via mobile wallets

GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]

Leo Burnett London Launch ‘Reindeer Ready Live’ Branded App for McDonald’s

Leo Burnett London Launch ‘Reindeer Ready Live’ Branded App for McDonald’s

McDonald’s has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas’ visit! The Reindeer Ready Live app allows the […]

Social Media Star Cameron Dallas Launches Interactive Mobile Story on Episode

Social Media Star Cameron Dallas Launches Interactive Mobile Story on Episode

Episode, one of the world’s largest mobile storytelling network, launched Cameron Dallas: Started with a Lie, an original interactive mobile story in collaboration with entrepreneur and influencer Cameron Dallas. In a thrilling tale of love, heartbreak, and mystery, Cameron Dallas: Started with a Lie invites fans to star opposite their favourite celebrity. “As an entrepreneur, […]

BBC Worldwide Americas Announces New Doctor Who Effect for Facebook Camera Effects Platform

BBC Worldwide Americas Announces New Doctor Who Effect for Facebook Camera Effects Platform

BBC Worldwide Americas announced a new effect for the Facebook Cameras Effects Platform giving users across the globe the ability to experience regeneration for the first time using Augmented Reality. Users can access the effect, created by VFX studio The Mill, through the Facebook app’s camera feature on December 19, 2017 – just days before […]

Emirates wants to help Australians find their True North with the help of Spotify

Emirates wants to help Australians find their True North with the help of Spotify

Emirates has collaborated with Spotify to help Australians discover their ideal travel destination and find their ‘True North’ as part of a new campaign. The campaign is an interactive and personalised experience that connects users with destinations across the globe that are aligned with their listening history and musical preferences on Spotify, using a custom […]

Goodby Silverstein launches augmented reality Instagram

Goodby Silverstein launches augmented reality Instagram

 What if your Instagram feed was all around you as you walked through the city? That’s the challenge GS&P Labs, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around […]

Honda gives ‘ultimate get well card’ AR experience to young patients

Honda gives ‘ultimate get well card’ AR experience to young patients

 ‘Happy Honda Days’ are back and Honda is using augmented reality to deliver the “Ultimate Get Well Card”, a magical card filled with messages from well-wishers around the country and personalised for paediatric patients at the Children’s Hospital of Orange County (CHOC). Honda transformed an actual CHOC hospital room into an augmented reality winter […]

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