MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

For the launch of its new Pantene Anti Dandruff Shampoo for women in Indonesia, Procter & Gamble’s (P&G) campaign objective was to reach and engage with all female customers between the ages of 15-55 years. The customers needed to come from across all rural and urban areas, as well as all “secondary cities and urban agglomerates in […]

Lipton Ice Tea Helps Aussies ‘Beat the Heat’ in New Snapchat Campaign

Lipton Ice Tea Helps Aussies ‘Beat the Heat’ in New Snapchat Campaign

In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees.  Ads are served […]

Big Mouth Strikes Again For Ted Baker 2017 Valentine’s Day Campaign

Big Mouth Strikes Again For Ted Baker 2017 Valentine’s Day Campaign

Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile responsive […]

AKQA’s Potato introduces the new Tate App

AKQA’s Potato introduces the new Tate App

Tate have launched their new and expanded iOS and Android app that provides visitors with a free and easy-to-navigate guide on all things Tate. Working collaboratively with Tate, web development company Potato, who became part of the AKQA network in 2016, enhanced the iOS app, and built a new Android app – ensuring even more […]

Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]

Toyota and Saatchi LA Use AI to Create Quirky New Activities for Rav4 Campaign

Toyota and Saatchi LA Use AI to Create Quirky New Activities for Rav4 Campaign

Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]

AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

Champs Sports and AKQA unveiled the retro video game titled ‘Secure the Bag’ celebrating the latest collaboration between New England heritage brand Timberland and Grammy Nominated Artist DJ Khaled. This mobile capable video game is an interactive experience leading DJ Khaled to the latest Timberland boot release using his time-traveling jet – ski to teleport […]

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid, an environmental organization that focuses on reducing the demand for wildlife products, together with Wunderman, a leading global digital agency, has just launched a China-based integrated activation campaign aimed at raising public awareness of the plight of pangolins, the world’s most trafficked and least understood wild mammal. It is estimated that over 1 million […]

The UN prototypes mobile first translation service to aid self-empowerment among refugees

The UN prototypes mobile first translation service to aid self-empowerment among refugees

Whatever kooky, topical jokes can be made about 2016, it was not a funny year for the world’s refugee crisis. The number of internally displaced persons (IDPs) and asylum seekers worldwide now exceeds 50 million, with some seven million based in Jordan, Lebanon and Pakistan alone. This has unsurprisingly put strain on host countries both […]

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