Myer delivers some Christmas magic with launch of Naughty or Nice Baubles

Myer delivers some Christmas magic with launch of Naughty or Nice Baubles

 Iconic Australian retailer, Myer, has announced the arrival of Naughty or Nice Baubles for sale at Myer stores around Australia. The baubles, developed by Clemenger BBDO Melbourne, are the centrepiece of this year’s Myer Christmas campaign. A Naughty or Nice bauble is no ordinary Christmas decoration, instead it lets you and your family know […]

HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]

Rabbit Hole teams with Coldplay to launch interactive digital timeline celebrating the band’s 20-year history

Rabbit Hole teams with Coldplay to launch interactive digital timeline celebrating the band’s 20-year history

Following the recent announcement of Coldplay’s new career-spanning documentary film, ‘A Head Full Of Dreams’, design & brand consultants Rabbit Hole are unveiling a re-launch of the globally-renowned band’s interactive digital timeline, which charts Coldplay’s rise to fame, from humble beginnings in London in 1998, to their current status as one of the world’s biggest […]

Snapchat Campaign from Fanta Transforms Teens for Halloween

Snapchat Campaign from Fanta Transforms Teens for Halloween

Fanta, Snapchat and digital agency Movement are helping teens transform this Halloween, with a campaign that spans in 14 markets across Western Europe. Halloween is a key time when teens experiment with their identity, particularly those aged 16 to 19. Fanta is helping them transform, by releasing empowering tools and experiences that will allow teens […]

New online platform recommends travel hotspots, curated by social media post

New online platform recommends travel hotspots, curated by social media post

Virgin Holidays launches the Trending Travel Guide – a digital platform that updates daily to give real-time holiday recommendations. By analysing an astonishing 25 million social media interactions, the data-driven guide brings the most popular bars, restaurants and attractions to the top of its online hotlist. As the popularity of guidebooks wanes and social media […]

Thinfilm and Mackmyra Bring NFC Interactivity to Whisky and Gin Brands

Thinfilm and Mackmyra Bring NFC Interactivity to Whisky and Gin Brands

Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]

Sony Mobile UK creates first UK interactive video experience with AdColony Aurora HD Video

Sony Mobile UK creates first UK interactive video experience with AdColony Aurora HD Video

Sony Mobile UK and Mediacom partnered with AdColony, the ad quality video marketplace, to launch the UK’s first Aurora Interactive HD Mobile Video unit for the launch of the Xperia XZ2. Immersive storytelling was brought to life through unique in-video engagement, resulting in strong growth in brand awareness and purchase intent. Sony Mobile UK wanted […]

Velocity Frequent Flyer rewards members obsessed with Points, with Points, to promote Points

Velocity Frequent Flyer rewards members obsessed with Points, with Points, to promote Points

Velocity Frequent Flyer (VFF), the award-winning loyalty program of Virgin Australia, launched The #Earnbassadors. The latest marketing initiative from Velocity and CHE Proximity aims to reward Frequent Flyer members in Points, for educating other members about the Velocity program. Dean Chadwick, Chief Marketing Officer at Velocity Frequent Flyer explains: “Our most engaged members will do […]

New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters

New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters

New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]

ICRC and Don’t Panic release groundbreaking interactive VR experience

ICRC and Don’t Panic release groundbreaking interactive VR experience

The International Committee of the Red Cross (ICRC), and independent creative agency, Don’t Panic have created an interactive virtual reality experience that brings the audience into the home of a war-torn family. Too often, when we think of conflict, we immediately think of refugees and scenes of devastation, but rarely do we think of the […]

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