Yahoo rolls out new mobile ad format ‘Tiles’ in India

Yahoo rolls out new mobile ad format ‘Tiles’ in India

Yahoo today announced the availability of Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive content. Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom […]

Mindshare’s POV on Facebook’s new Lifestage app

Mindshare’s POV on Facebook’s new Lifestage app

Background: Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video. Lifestage mimics the early days […]

MoPub’s Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

MoPub’s Global Mobile Programmatic Trends Report: Four years of growth and new opportunities for buyers

This quarter’s report marks the four year anniversary of MoPub‘s Mobile Programmatic Trends Report (find the first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub Marketplace, has changed dramatically in terms of players, technology standards, and even platforms. On MoPub Marketplace alone, monthly ad impressions […]

Coca-Cola Teams with Darlington Raceway for Mobile Fan Experience App

Coca-Cola Teams with Darlington Raceway for Mobile Fan Experience App

South Carolina’s Darlington Raceway has teamed up with Coca-Cola Bottling Co and mobile fan experience technology firm Experience to create an audience engagement app that offers NASCAR fans a chance to win VIP experiences and more. NASCAR enthusiasts can download the app ahead of this Labor Day weekend to be in with a chance of […]

Taptica shares soar on rising mobile advertising spend

Taptica shares soar on rising mobile advertising spend

                                Mobile advertising has grown rapidly around the world (Source: Getty) Mobile ad firm Taptica shares have rocketed after the firm posted what it called a “record” year. Shares in the company closed up 19 per cent yesterday as revenue […]

Data-led tech company Ve Interactive acquires video advertising company Optomaton for €5.13M

Data-led tech company Ve Interactive acquires video advertising company Optomaton for €5.13M

Ve Interactive, the leading data-driven technology company specializing in conversion enhancing technology and digital advertising, has acquired video advertising company Optomaton  for the sum of €5.13M, in a deal comprised of cash and shares. Optomaton is a digital advertising technology and services company working across all aspects of programmatic media buying with a particular focus on […]

How chatbots will help mobile marketers

How chatbots will help mobile marketers

Since 2014, there have been more mobile devices in the world than desktop computers, and people spend more time browsing the internet on their smartphones than on their desktops. So companies simply cannot ignore mobile as a channel to reach their consumers. Today, marketing departments focus a meaningful part of their time and budget on […]

comScore to develop online measurement currency in Indonesia

comScore to develop online measurement currency in Indonesia

 comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian Creative Economy Agency (Bekraf), is by five associations that collaborated to standardise online audience measurement in Indonesia and accelerate digital advertising growth in the country. The associations are the Association […]

GroupM + Twitter builds viewability standards; launches Moat measured Twitter campaigns

GroupM + Twitter builds viewability standards; launches Moat measured Twitter campaigns

GroupM has today strengthened its position in market as the leader in increasing viewability standards by running Australia’s 1st Moat measured Twitter campaign. It has joined with Twitter to roll out Moat viewabilty beta program across its client portfolio. Committed to increasing the confidence into digital advertising and combating such issues as brand safety, ad […]

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