Burberry becomes the first luxury brand to run a Snapchat Discover channel native ad

Burberry becomes the first luxury brand to run a Snapchat Discover channel native ad

Burberry currently running its very own temporary Discover channel on Snapchat, a native ad with a suite of branded content. The channel, which can be found in the first slot of the Discover tab of Snapchat, is dedicated to promoting Mr. Burberry, the luxury brand’s latest men’s fragrance and accompanying capsule collection and men’s grooming products. While […]

Domino’s DXP delivers pizza through Instagram-based games

Domino’s DXP delivers pizza through Instagram-based games

Domino’s Pizza is looking to game Instagram — literally. The pizza delivery chain has brought its delivery vehicle, the DXP, to Instagram via a click-through game called “DXP Adventures.” The campaign was designed to make the DXP a household name. When players tap the tag “start_the_adventure” in the Domino’s promoted Instagram post, they will be […]

Three Mobile’s 30 million customers worldwide will enjoy no Advertising experience

Three Mobile’s 30 million customers worldwide will enjoy no Advertising experience

In an interesting move, mobile network operator Three has announced that it will be using Advertising blocking technology created by Israeli startup Shine to block adverts on a network level. These goals will give customers choice and significantly improve their Advertising experience. Three has struck a deal with Israeli company Shine that will see the […]

MRC’s Viewability Standards Treats Mobile Ads the Same as Desktop

MRC’s Viewability Standards Treats Mobile Ads the Same as Desktop

Almost a year after it started the process of measuring mobile viewability, the Media Rating Council has issued its first set of guidelines, which recommend that marketers treat smartphone and desktop ads the same. Per the media watchdog, a viewable impression means marketers will only be charged after 50 percent of a mobile ad loads […]

Retail Marketers Plan to Invest More in Mobile Marketing

Retail Marketers Plan to Invest More in Mobile Marketing

RetailMeNot, a digital savings destination connecting consumers with retailers, restaurants and brands, has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” All told, more than 200 retail marketing executives with the authority to make spending decisions participated in the study, which revealed major digital trends in the year to […]

TubeMogul Partners Up with Facebook to Sell Video Inventory

TubeMogul Partners Up with Facebook to Sell Video Inventory

TubeMogul has partnered with Facebook to sell video ads on the social network’s news feed, as well as on Instagram, across desktop and mobile. This makes it one of the first video platforms to be awarded the Facebook Marketing Partner badge, following a closed beta during which brands including Expedia, Lenovo and Kraft ran over […]

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