Vodafone Pug delights Premier Badminton League viewers with Augmented Reality

Vodafone Pug delights Premier Badminton League viewers with Augmented Reality

Television viewers and spectators at Sunday’s grand finale at the Vodafone Premier Badminton League broke into impromptu smiles when they realized they had unexpected company. Lending an entirely unique experience to complement the nail biting match, were the adorable Vodafone Pugs in ‘augmented’ avatar. This is the first time that augmented reality has been seen […]

Lego partners with Tencent to create games and a social network for children in China

Lego partners with Tencent to create games and a social network for children in China

Toymaker Lego has struck a partnership with Chinese internet behemoth Tencent to collaborate across a broad range of digital content and platforms. In making the announcement, Lego said it was seeking to increase the awareness of digital safety among children and parents in China, and to provide Chinese children with “fun, creative and most importantly […]

Havas gains JICWEBS certification for anti-fraud and brand safety

Havas gains JICWEBS certification for anti-fraud and brand safety

Havas has become the latest major media agency to be certified for both brand safety and anti-fraud by JICWEBS – the independent body that sets best practice and standards for trusted online ad trading in the UK. Havas takes the list of certifications for brand safety and anti-fraud to 72. Certification is awarded if an […]

Ei Group Partners with Yext to Build its Digital Footprint

Ei Group Partners with Yext to Build its Digital Footprint

Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]

Gekko’s Dan Todaro discusses how retailers can win the Smart Home revolution

Gekko’s Dan Todaro discusses how retailers can win the Smart Home revolution

The International Consumer Electronics Show (CES) in Vegas is where the globes Technology Brands for the past 51 years have converged to brag, showcasing what they are doing in advancing technology. This year an estimated 3,900 exhibitors from 150 different nations will have done so to over 180,000 forecasted visitors and a global media audience. […]

Google Plans to Vet YouTube Premium Video Content

Google Plans to Vet YouTube Premium Video Content

Google is planning a new push to vet top-tier YouTube videos that it bundles for major advertisers, people familiar with the effort said, moving to address resurgent concerns that inappropriate content is being shown alongside brand messages. The new approach will be applied to videos that are part of Google Preferred, a set of popular […]

Skype introduces Private Conversations with end-to-end encryption

Skype introduces Private Conversations with end-to-end encryption

Skype, Microsoft’s popular VoIP platform, is introducing end-to-end encryption to text messages, audio calls and file transfers made using the service, with the latest ‘Insider’ version of the platform adding support for the Signal protocol. Signal is already used by WhatsApp, Google Allo and Facebook Messenger to encrypt in-app discussions, as well as being available as […]

New CAMRA beer app guides people in the UK to perfect pints

New CAMRA beer app guides people in the UK to perfect pints

The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity. The Good Beer Guide app collates data from over 40,000 pubs, 10,000 beers and 2,000 breweries which have been individually visited and reviewed by thousands […]