Doro unveils 8040 smartphone for seniors

Doro unveils 8040 smartphone for seniors

Doro has taken the wraps off the 8040 smartphone. It will be available in the UK and Ireland in November with selected partners. The device has a host of features catered to seniors such as loud and clear sound, adjustable text size and an assistance button. Family and friends can access the 8040 through web […]

‘Walking Dead’ Free Mobile Game Based on Comics Is Set in a Ravaged DC

‘Walking Dead’ Free Mobile Game Based on Comics Is Set in a Ravaged DC

A mobile multiplayer strategy game based on Robert Kirkman’s “The Walking Dead” comics — not the cable TV show — is now available to swarm over your smartphone. “The Walking Dead: March To War,” from games developer Disruptor Beam, adopts the visual style of the Kirkman comics from Skybound Entertainment. The role-playing game is set in the futuristic […]

Facebook launches Watch video service in the US

Facebook launches Watch video service in the US

Facebook launched its Watch video service in the United States on August 31 as it vies with YouTube for video advertising revenue. Watch, which began testing earlier this month, allows users to find TV shows based on what their friends are watching, and have conversations with other people watching the show during an episode. The […]

Twitter’s MoPub Now Offers Viewability Measurement via IAS and Moat

Twitter’s MoPub Now Offers Viewability Measurement via IAS and Moat

Twitter’s MoPub mobile ad exchange incorporated viewability measurement support from independent measurement providers Integral Ad Science (IAS) and Moat into its updated software-development kit. Application publishers on the MoPub exchange will now be able to offer in-app inventory that is measurable for viewability. MoPub head of commercial partnerships Meridith Miller said in a blog post that the measurement SDKs of IAS and Moat were […]

Adobe looks to harness Spotify’s cross-channel reach

Adobe looks to harness Spotify’s cross-channel reach

Adobe Advertising Cloud has added music streaming service Spotify as a premium inventory source for digital audio, display and video advertising formats. The addition of Spotify comes after a successful closed beta with over 50 advertisers, including Dr Pepper Snapple Group, which saw more than 70 campaigns executed through the Advertising Cloud’s DSP. In making […]

Facebook furthers WhatsApp monetisation efforts with verified business pilot

Facebook furthers WhatsApp monetisation efforts with verified business pilot

Facebook-owned WhatsApp has launched a pilot that will let businesses communicate with the messaging service’s one billion daily users, with reports suggesting it will launch a dedicated app for small-to-medium businesses (SMB). More than three years have passed since Facebook agreed to purchase the messaging service for $19bn, and it has now given the first […]

Recruitment app Job Today links up with crowdsourcing video platform Userfarm

Recruitment app Job Today links up with crowdsourcing video platform Userfarm

Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign. JOB TODAY – an app specialising in matching candidates with employers in the retail, hospitality and service industries within a 24-hour period – is calling for […]

Sony announces smart office solution Nimway

Sony announces smart office solution Nimway

Sony’s Seed Acceleration Program (SAP) has launched its first business in Europe: Nimway. Nimway is a solution that solves common office problems such as guiding you to your next meeting, finding available meeting rooms, and locating your colleagues. It also provides invaluable insights to management how the office is actually being used. The Demand Nimway […]

YouAppi Launches 360 Degree Growth Marketing Platform For Mobile Marketers

YouAppi Launches 360 Degree Growth Marketing Platform For Mobile Marketers

YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the launch of its comprehensive, 360 Degree Growth Marketing platform, designed to dramatically increase acquisition and retention of high-value customers for the world’s hottest mobile brands. YouAppi’s platform is the first of its kind in delivering unprecedented insight into the mobile user experience, […]