Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside. Corona believes outside is where our best side shines through, but getting outside to experience nature isn’t as easy as it should be with over half of […]
IKEA announces the launch of IKEA Place, an augmented reality (AR) application that will let people confidently experience, experiment and share how good design transforms any space, such as a home, office, school or studio. From sofas and armchairs to coffee tables, all of the products in IKEA Place are 3D and true to […]
Facebook has begun trials of an intriguing new group video chat app in Denmark which the social network has christened as ‘Bonfire’ and enables people to ‘instantly start video chatting with friends’. The low-key iOS app was quietly dropped onto the iTunes store and is solely accessible to residents of the Northern European nation with […]
Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]
During this summer the Coca-Cola bottles’ labels promoted over 90 different holiday destinations. To activate this locally, Coca-Cola in Sweden chose to highlight some of the Swedish destinations on the labels. Sweden is renowned for its many different local dialects, with clear phonetic and grammatical characteristics that can be irreconcilable, even for Swedes. And so, […]
Facebook has expanded the capabilities of its ‘collection’ ad format, which enables retailers to display their products in a carousel under a video or image-based ad. Collection, which was launched back in March, has been given the addition of a new creative format called lifestyle templates. This feature enables retailers to bring digital versions of their […]
Inneractive, a programmatic trading technology platform and a wholly owned subsidiary of Fyber N.V., announced that they have launched their Video Advertising Monetization Platform (VAMP) to bring power back to publishers. VAMP enables publishers to discover the optimal mix of ad units, run innovative video ad formats with high levels of viewability and user engagement, […]
Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]
Native advertising company Teads has entered the display ad market, making it the ‘first viewable marketplace’ with a premium video and display ad cross-device inventory. Teads’ suite of inRead display products are placed into editorial content and are promised to be ‘viewable by design’. Products include Scroller, Canvas, Swing, Slideshow and Carousel. With the introduction of display […]
Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]