Alibaba and Ford form technology-based alliance

Alibaba and Ford form technology-based alliance

Alibaba Group has formed a strategic alliance with Ford Motors to enhance consumer retail experiences and explore solutions for sustainable mobility. As part of the three-year partnership, Ford will work with Alibaba’s four business units namely AliOS, Alibaba Cloud, Alimama and Tmall and jointly explore mobility services, connectivity, cloud computing, artificial intelligence and digital marketing. […]

Socialbakers Launches Video Performance Benchmark for Social Networks

Socialbakers Launches Video Performance Benchmark for Social Networks

Introducing video benchmarks in Socialbakers Suite: benchmark your video success against your industry, country or region with never-before-seen insights → https://t.co/AnM9aSzYNk #smm #VideoMarketing pic.twitter.com/aAIhkLXCmw — Socialbakers (@socialbakers) December 6, 2017 Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world’s first video performance benchmarks for social networks to its Socialbakers Suite. […]

Blend Media launches 360° video campaign creator

Blend Media launches 360° video campaign creator

Blend Media, a 360° VR video solution for brands, agencies, and publishers, has introduced a self-serve editing tool for brands and advertisers globally. The tool, called 360 Stories, enables marketers to create and publish interactive 360° video campaigns that are accessible for consumers on any device. Users can start by choosing a background from Blend […]

GM puts an e-commerce marketplace in the dashboard

GM puts an e-commerce marketplace in the dashboard

 Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]

EverdreamSoft lets players ‘blockchainize’ their in-game assets, giving them true ownership

EverdreamSoft lets players ‘blockchainize’ their in-game assets, giving them true ownership

Swiss gaming company EverdreamSoft, creator of Spells of Genesis – one of the first games to integrate the blockchain – and crypto currency BitCrystals, has added a “blockchainization” feature in the game. Blockchainization allows players to transform their in-game assets into standalone, trade-able blockchain assets. The new blockchanization feature will go live on December 6th, […]

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co are using OmniVirt’s technology to deliver 360° photos and interactive 360° video for the latest Samsung holiday campaign. In its continued effort to promote ways that people can create and share 360° content, Samsung has teamed up with Buzzfeed and Brit+Co to showcase the power of its newest Gear 360 camera. Both campaigns […]