PayQwiq now available in all Tesco stores across the UK

PayQwiq now available in all Tesco stores across the UK

Tesco is making it faster and easier for customers to pay for their shopping by extending the availability of its mobile payments app, PayQwiq, to every Tesco store in the UK. This follows positive feedback from customers during the initial roll-out. PayQwiq, available for both Android and iOS smartphones, allows customers to pay and also collect […]

Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]

Amplero’s New Capability Lets Marketers Influence Friends of Friends

Amplero’s New Capability Lets Marketers Influence Friends of Friends

Amplero, a digital intelligence platform which leverages machine learning and continuous optimisation, has introduced a way for marketers to influence friends of friends. Influencer Optimisation, a machine learning-based capability of Amplero’s Intelligence Platform, enables marketers to pinpoint their key customer influencers. It measures each influencer network by number, strength, intensity of connections, as well as […]

Toyota and Saatchi LA Use AI to Create Quirky New Activities for Rav4 Campaign

Toyota and Saatchi LA Use AI to Create Quirky New Activities for Rav4 Campaign

Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]

YuMe Turns Mobile Advertising on its Axis with New Vertical Video Format

YuMe Turns Mobile Advertising on its Axis with New Vertical Video Format

YuMe, a leader in brand video advertising software and audience data, announced the availability of an immersive mobile vertical video ad format for brands and advertisers. YuMe’s new customizable vertical video ad format enables video ads to fit more naturally within the mobile experience as full-screen video that is viewed in portrait mode. One of […]

Cheetah Mobile’s News Republic Launches New ‘Made for Samsung’ App

Cheetah Mobile’s News Republic Launches New ‘Made for Samsung’ App

Cheetah Mobile, the leading mobile utility and content app developer, announced an exclusive “Made for Samsung” app release of its News Republic mobile news app specifically designed for Samsung mobile products. Available from January 18 in the Samsung Galaxy Apps store, the “News Republic for Samsung” app introduces several exciting new features: Text-to-speech: Article pages now […]

Clutch Acquires Persio to Extend Mobile Marketing Capabilities

Clutch Acquires Persio to Extend Mobile Marketing Capabilities

Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform. The transaction puts Clutch in a position to capture a bigger share of the $32 billion marketing technology industry, just as brands are increasingly looking […]

Roku Updates Mobile App to Make Navigation Easier

Roku Updates Mobile App to Make Navigation Easier

Roku has revamped its app for both iOS and Android devices to include new look, simpler navigation and updated on screen remote. The new navigation bar sits at the bottom of the Roku app and enables the user to view and launch installed streaming channels, browse what’s on, use the remote, and share photos and […]

Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Jay Brooks and Brian Atton, founders of media-sharing solution, Simian, and Michael Chiavetta, co-founder of content consultancy, KIMBA, officially announce the launch of their unique content app, Dank. The app, inspired by the name of online viral media called ‘Dank Memes’, has been developed to curate and define the best online content before it trends. […]