Apple reaches out to publishers with Texture buyout

Apple reaches out to publishers with Texture buyout

Apple is seeking to make a fresh start in its often-strained relationship with publishers after drawing digital magazine distributor Texture under its wing for an undisclosed sum. The subscription service, formed by a consortium of publishers in 2009, gives members access to articles from over 200 magazines on both Apple and Android devices for just […]

Rapidly growing art app ‘Artland’ receives funding from art heavyweights and sports stars

Rapidly growing art app ‘Artland’ receives funding from art heavyweights and sports stars

Artland, a platform dedicated to connecting art collectors and galleries worldwide, which was founded by Danish brothers Mattis and Jeppe Curth, has just announced a successful round of funding. The new investors include one of the world’s most famous handball players, Mikkel Hansen; Olympic dressage champion Andreas Helgstrand; musician and songwriter Shaka Loveless; and Airhelp […]

UK paves way for 5G rollout with £25M test projects

UK paves way for 5G rollout with £25M test projects

The British government has announced the winners of a £25 million competition to test 5G technologies across the UK. The fund will be split six ways, with amounts of between £2 million and £5 million spread across projects exploring the benefits of 5G for rural communities, tourism, health care, agriculture, manufacturing and self-driving cars. The […]

Uber Creates Double Decker Bus Dining Experience at SXSW

Uber Creates Double Decker Bus Dining Experience at SXSW

Uber, the taxi and food delivery app, has created a dining experience at the top of a double decker bus at South by Southwest in Austin, Texas, to promote its Visa card. The activation worked with chef Nic Yanes to create a menu that reflects Austin’s neighbourhoods with flavours including Thai, Japanese, Chinese, Tex-Mex and […]

Snapchat approves branded content ads for publishers

Snapchat approves branded content ads for publishers

Snapchat will now allow publishers to publish branded content to its app, having previously been unable to create the ads that ran between their articles and videos within the Discover section. The deal between Snapchat and the publishers on its platform means that the likes of BuzzFeed, NBC Universal, and Vice will be able to […]

Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]